Traditional Trade Manager

Role & Responsibility

• **Strategic role**
• Design and implement strategies for traditional trade sales to achieve market share and revenue growth goals.
• Participate in budget planning to set realistic sales targets aligned with market demand.
• Develop and refine go-to-market strategies for assigned territories, ensuring comprehensive market coverage.
• Work closely with modern trade customers to identify and leverage value-added opportunities.
• Monitor market trends and competitor activities to inform strategic decision-making and refine approach.
• **Operational Role**
• Experience in the same role & Managerial Position
• Meet and exceed sales numbers to maximize volume and margin.
• Lead, motivate, and develop the sales force, ensuring alignment with organizational goals.
• Identify and implement efficiency improvements within sales operations.
• Optimize territory assignments to ensure full and effective market coverage.
• Manage van sales operations across multiple channels for seamless service delivery.
• Foster and maintain strong relationships with traditional trade partners to support sustained growth.
• Build the team’s capabilities through regular training, coaching, and development programs.
• Coordinate with supply chain teams to ensure optimal stock levels are maintained across channels.
• Plan and execute trade promotions and merchandising initiatives to enhance product visibility and sales.
• Prepare and analyze sales reports to track performance against targets.
• Allocate resources efficiently to meet sales objectives.
• Conduct field visits to monitor sales activities and gain insights into market dynamics.
• Address and resolve customer complaints to improve satisfaction and loyalty.
• Gather customer and sales feedback to inform product and service improvements.
• Ensure compliance with company standards, policies, and regulatory requirements.

Preferred Skills

• Strong leadership and team-building abilities
• Strategic planning and execution
• Excellent interpersonal and communication skills
• Analytical and problem-solving capabilities

Job Type: Full-time