Trade Marketing
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Key skills for this role
About the Role
Identify and qualify new B2B customers, generate leads, track sales performance, and maintain records while possessing strong communication and sales skills.
Key Skills for This Role
Responsibilities
- Map and prospect the market to identify new institutional/B2B customers across target sectors
- Generate and build a qualified pipeline of new business leads through field prospecting, referrals, and market intelligence
- Qualify each lead and hand qualified leads to the Institutional Sales team
- Coordinate and follow up with the Institutional Sales team until lead converts into a confirmed sale
- Track and monitor incremental sales generated by each newly onboarded customer
- Maintain a clean, up to date record of all leads and conversion outcomes in CRM/tracker
- Prepare and present a monthly performance dashboard for the Marketing Manager and CEO
- Sustain lead generation and conversion activity consistently throughout the year
Requirements
- Experience in B2B sales or trade marketing
- Knowledge of HORECA, catering, hospitality, or food service sectors
- Strong prospecting and lead qualification skills
- Ability to maintain CRM records and prepare performance dashboards
Full Job Posting
Key Responsibilities
- Map and prospect the market to identify new institutional / B2B customers not currently transacting with Falcon Pack, across target sectors (e.g. HORECA, catering, hospitality, facilities management, food service and bulk packaging buyers).
- Generate and build a qualified pipeline of new business leads through field (outdoor) prospecting, referrals, and market intelligence.
- Qualify each lead, capturing the customer profile, requirement, and opportunity value, and hand qualified leads to the Institutional Sales team.
- Coordinate and follow up with the Institutional Sales team on every lead, following up consistently until the lead converts into a confirmed sale.
- Track and monitor the incremental sales generated by each newly onboarded customer after conversion, and report the value delivered.
- Maintain a clean, up to date record of all leads, their status, and conversion outcomes (CRM / tracker).
- Prepare and present a monthly performance dashboard (leads, conversions, and incremental revenue) for the Marketing Manager, to be shared with the CEO.
- Sustain lead generation and conversion activity consistently throughout the year — this is the core, ongoing mandate of the role.
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