Trade Marketing Manager

Overview

• GTM Strategy Execution: Execute the annual go-to-market plan; translate brand and commercial priorities into store-level activation plans.
• POS Material Development: Develop regular and innovative in-store POS material; manage specifications, costing comparisons and optimisation in line with brand guidelines and budget.
• Vendor Management: Source, onboard and manage POS, fabrication and event vendors; negotiate rates; develop new vendors and maintain a robust active panel.
• In-Store Execution: Coordinate with vendors and store teams for seamless, on-time campaign and POS installation across all stores.
• Media Planning & Execution: Plan and execute below-the-line media to support promotions, seasonal moments and new-product launches.
• BTL Activations: Design and deliver below-the-line activations that drive footfall, basket size and category trial.
• Events & Sponsorships: Manage VIVA participation in trade events, sponsorships and brand activations; partner with mall management on in-mall events.
• Store Visits & Competition Mapping: Conduct regular store visits to ensure execution standards; map competitor activity and share insights with commercial and category teams.
• Store Design Partnership: Work closely with property and projects teams on store look-and-feel, signage and visual-merchandising standards.
• New Store Openings: Lead the trade-marketing workstream for new store openings across regions — POS, opening events, customer-acquisition campaigns.