Trade Marketing Manager
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Key skills for this role
About the Role
KEY RESPONSIBILITIES Go-to-Market (GTM) Execution: Drive execution of the annual GTM strategy by translating brand and commercial objectives into impactful in-store activation plans.
Key Skills for This Role
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Key Responsibilities
- **Go-to-Market (GTM) Execution:**
- Drive execution of the annual GTM strategy by translating brand and commercial objectives into impactful in-store activation plans.
- **POS Development & Optimization:**
- Conceptualize and deliver innovative in-store POS materials, ensuring alignment with brand guidelines while optimizing specifications, quality, and costs.
- **Vendor Management:**
- Identify, onboard, and manage POS, fabrication, and event vendors; negotiate commercial terms and build a strong, performance-driven vendor ecosystem.
- **In-Store Execution Excellence:**
- Collaborate with vendors and store teams to ensure seamless, timely rollout of campaigns and POS installations across all locations.
- **Media Planning & Execution:**
- Plan and implement offline media strategies to support promotions, seasonal campaigns, and product launches.
- **BTL Activations:**
- Design and execute high-impact activations that enhance footfall, increase basket size, and drive category penetration.
- **Events & Sponsorship Management:**
- Lead brand participation in trade events, sponsorships, and mall activations; liaise with mall management for in-mall visibility opportunities.
- **Store Audits & Competition Mapping:**
- Conduct regular store visits to monitor execution standards, track competitor activity, and share actionable insights with cross-functional teams.
- **Store Design Collaboration:**
- Partner with property and projects teams to enhance store aesthetics, signage, and visual merchandising standards.
- **New Store Launches:**
- Own the trade marketing workstream for new store openings, including POS deployment, launch events, and customer acquisition initiatives.
Key Performance Indicators (Kpis)
- **Campaign & Activation Delivery:**
- Annual trade-marketing calendar delivered on time, on quality, in full.
- **Footfall & Commercial Impact:**
- Footfall lift and basket-size impact from BTL activations; campaign-attributable sales.
- **Cost & Budget Management:**
- Adherence to trade-marketing budget; cost-per-store on POS; vendor rate optimisation.
- **Execution Quality:**
- Store-visit audit scores; POS compliance %; new-store-opening readiness scorecard.
- **Vendor & Stakeholder Performance:**
- Vendor SLA adherence; new-vendor onboarding; internal stakeholder satisfaction.
- **Market Intelligence:**
- Cadence and quality of competitor-mapping reports shared with commercial team.
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