Trade Marketing Manager
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Key skills for this role
About the Role
Our client in the consumer goods sector is seeking a Trade Marketing Manager to lead trade marketing initiatives, improve in-store visibility, and drive product performance. The role requires 6+ years of experience in trade marketing within FMCG, retail, or consumer goods, and strong analytical and commercial skills.
Key Skills for This Role
Responsibilities
- Develop annual trade marketing strategies aligned with commercial objectives
- Plan and execute promotional campaigns across retail channels
- Support product launches through effective in market activation
- Analyze sales performance and recommend commercial initiatives
- Collaborate with Sales teams to improve market execution
- Manage point of sale materials and merchandising activities
- Build strong relationships with distributors and retail partners
- Monitor competitor activities and market trends
- Manage trade marketing budgets and campaign effectiveness
- Prepare regular performance reports and commercial insights
- Support category management and customer specific initiatives
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related discipline
- 6+ years of experience in Trade Marketing within FMCG, Retail, or Consumer Goods
- Strong understanding of Modern Trade and General Trade environments
- Experience managing distributors and retail activation programs
- Strong analytical and commercial skills
- Excellent project management and communication abilities
- Advanced proficiency in Microsoft Excel and PowerPoint
- Fluency in English is required; Arabic is considered an advantage
Full Job Posting
Our Client
- Our client is an established organization operating within the consumer goods sector and is seeking to appoint a Trade Marketing Manager to strengthen its commercial capabilities.
The Role
- The Trade Marketing Manager will lead the development and execution of trade marketing initiatives that support commercial objectives, improve in store visibility, and drive product performance across multiple sales channels.
Responsibilities
- Develop annual trade marketing strategies aligned with commercial objectives.
- Plan and execute promotional campaigns across retail channels.
- Support product launches through effective in market activation.
- Analyze sales performance and recommend commercial initiatives.
- Collaborate with Sales teams to improve market execution.
- Manage point of sale materials and merchandising activities.
- Build strong relationships with distributors and retail partners.
- Monitor competitor activities and market trends.
- Manage trade marketing budgets and campaign effectiveness.
- Prepare regular performance reports and commercial insights.
- Support category management and customer specific initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 6+ years of experience in Trade Marketing within FMCG, Retail, or Consumer Goods.
- Strong understanding of Modern Trade and General Trade environments.
- Experience managing distributors and retail activation programs.
- Strong analytical and commercial skills.
- Excellent project management and communication abilities.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Fluency in English is required; Arabic is considered an advantage.
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