Trade Marketing Manager
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Key skills for this role
About the Role
A consumer goods company seeks a Trade Marketing Manager to lead trade marketing initiatives, enhance in-store visibility, and drive product performance across channels. The role involves developing annual strategies, executing promotional campaigns, and managing budgets.
Key Skills for This Role
Responsibilities
- Develop annual trade marketing strategies aligned with commercial objectives
- Plan and execute promotional campaigns across retail channels
- Support product launches through effective in market activation
- Analyze sales performance and recommend commercial initiatives
- Collaborate with Sales teams to improve market execution
- Manage point of sale materials and merchandising activities
- Build strong relationships with distributors and retail partners
- Monitor competitor activities and market trends
- Manage trade marketing budgets and campaign effectiveness
- Prepare regular performance reports and commercial insights
- Support category management and customer specific initiatives
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related discipline
- 6+ years of experience in Trade Marketing within FMCG, Retail, or Consumer Goods
- Strong understanding of Modern Trade and General Trade environments
- Experience managing distributors and retail activation programs
- Strong analytical and commercial skills
- Excellent project management and communication abilities
- Advanced proficiency in Microsoft Excel and PowerPoint
- Fluency in English is required; Arabic is considered an advantage
Full Job Posting
Our Client
- Our client is an established organization operating within the consumer goods sector.
- The company is focused on enhancing market presence, supporting sales growth, and building stronger partnerships with distributors and retail customers.
Responsibilities
- Develop annual trade marketing strategies aligned with commercial objectives.
- Plan and execute promotional campaigns across retail channels.
- Support product launches through effective in market activation.
- Analyze sales performance and recommend commercial initiatives.
- Collaborate with Sales teams to improve market execution.
- Manage point of sale materials and merchandising activities.
- Build strong relationships with distributors and retail partners.
- Monitor competitor activities and market trends.
- Manage trade marketing budgets and campaign effectiveness.
- Prepare regular performance reports and commercial insights.
- Support category management and customer specific initiatives.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- 6+ years of experience in Trade Marketing within FMCG, Retail, or Consumer Goods.
- Strong understanding of Modern Trade and General Trade environments.
- Experience managing distributors and retail activation programs.
- Strong analytical and commercial skills.
- Excellent project management and communication abilities.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Fluency in English is required; Arabic is considered an advantage.
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