SVP Digital Marketing
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Key skills for this role
Role Overview
The SVP Digital Marketing is a full-time remote role leading global digital marketing strategy and execution.
The role oversees integrated paid media initiatives to drive user acquisition, product adoption, and revenue growth.
The role partners with product, sales, and engineering teams to align marketing programs with business priorities.
Key Skills for This Role
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Company Description
PaidSync.ai is an AI-powered ad management platform for centralizing paid media across Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads.
The platform connects measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center.
Users can launch, optimize, and manage campaigns, control ad spend, configure conversion tracking, and build cross-channel reports through conversational interfaces or the PaidSync dashboard.
Role Description
The SVP Digital Marketing is a full-time remote role leading global digital marketing strategy and execution.
The role oversees integrated paid media initiatives to drive user acquisition, product adoption, and revenue growth.
The role partners with product, sales, and engineering teams to align marketing programs with business priorities.
Responsibilities
- Set strategic marketing goals and develop data-driven campaign roadmaps.
- Manage and mentor a distributed marketing team and establish performance benchmarks.
- Use analytics to optimize budget allocation and creative direction.
- Represent the company in the market, refine brand positioning, and ensure consistent messaging across digital touchpoints, partnerships, and public communications.
Qualifications
- Strong market strategy skills, including market planning and marketing management.
- Proficiency in market research and marketing.
- Experience in public relations and brand communications.
- Extensive multi-channel paid media and performance marketing experience in B2B SaaS or adtech.
- Demonstrated leadership in building and managing high-performing remote marketing teams and cross-functional initiatives.
- Advanced marketing analytics, attribution, and experimentation skills.
- Familiarity with AI-driven marketing tools and conversational interfaces is beneficial.
- A bachelor's degree in Marketing, Business, Communications, or a related field is required; an advanced degree is a plus.
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