SVP Digital innovation
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Role Overview
The SVP Digital Innovation will lead the strategic vision, development, and optimization of PaidSync.ai's AI-driven ad management products and digital capabilities.
This is a full-time remote role overseeing cross-functional initiatives involving automation, analytics, user experience, and partner integrations.
The role collaborates with product, engineering, data science, marketing, and customer success teams.
Key Skills for This Role
Full Job Posting
Company Description
PaidSync.ai is an AI-powered ad management platform that unifies paid media management across major advertising channels.
The platform supports campaign management, tracking, and reporting through natural language interfaces and its dashboard.
PaidSync.ai connects Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center for integrated measurement.
Changes are drafted for user review and require explicit approval.
Role Description
The SVP Digital Innovation will lead the strategic vision, development, and optimization of PaidSync.ai's AI-driven ad management products and digital capabilities.
This is a full-time remote role overseeing cross-functional initiatives involving automation, analytics, user experience, and partner integrations.
The role collaborates with product, engineering, data science, marketing, and customer success teams.
Core Responsibilities
- Identify opportunities, define product roadmaps, and drive execution from concept to launch.
- Evaluate emerging technologies, guide experimentation and pilots, and establish innovation frameworks.
- Align digital solutions with customer needs, regulatory standards, and business goals.
- Build strategic partnerships across advertising platforms and measurement providers.
- Promote continuous improvement and report performance, impact, and future priorities to the executive team.
Qualifications
- Strong analytical skills and data-driven decision-making capabilities.
- Proven strategic planning and digital product strategy experience, especially in marketing technology, ad technology, or AI-driven platforms.
- Advanced project management skills for complex cross-functional initiatives.
- Experience managing partnerships with technology vendors, ad platforms, agencies, and enterprise clients.
- Research skills covering emerging technologies, market trends, competition, and customer needs.
- Senior leadership experience with the ability to inspire and align diverse teams.
- Excellent communication and stakeholder management skills.
- Background in digital advertising, performance marketing, marketing analytics, or related fields.
Workplace
- The position is explicitly described as fully remote.
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