Senior Digital Media Director
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Role Overview
The Senior Digital Media Director is a full-time remote leadership role overseeing PaidSync.ai’s multi-channel digital media strategy and execution.
The role manages planning and optimization across major paid media and emerging channels to maximize performance and return on ad spend.
The director collaborates with product, data, and client-facing teams to refine workflows, improve automation, and maintain high-quality reporting and insights.
Key Skills for This Role
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Company Description
PaidSync.ai is an AI-powered ad management platform for executing paid media campaigns across Google, Meta, LinkedIn, TikTok, and other channels.
The platform connects conversational interfaces and a dashboard with measurement tools including Google Analytics 4, Tag Manager, Search Console, and Merchant Center.
PaidSync drafts changes for review before implementation and operates as a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description
The Senior Digital Media Director is a full-time remote leadership role overseeing PaidSync.ai’s multi-channel digital media strategy and execution.
The role manages planning and optimization across major paid media and emerging channels to maximize performance and return on ad spend.
The director collaborates with product, data, and client-facing teams to refine workflows, improve automation, and maintain high-quality reporting and insights.
Responsibilities
- Develop integrated media strategies and guide campaign setup and optimization.
- Review AI-generated recommendations and ensure changes align with client objectives and brand standards.
- Mentor team members, define best practices for AI-driven ad management, and contribute to digital media thought leadership.
Qualifications
- Strong media planning skills, including channel mix selection, budget allocation, and performance forecasting.
- Proven multi-platform media strategy experience covering paid search, paid social, and emerging channels.
- Hands-on performance marketing experience with conversion optimization and attribution.
- Ability to lead and coach cross-functional teams and manage stakeholders effectively.
- Comfort using data, analytics tools, and dashboards to drive decisions.
- Experience with AI-powered or automated advertising technology is highly beneficial.
- A bachelor’s degree in Marketing, Communications, Business, or a related field is required; advanced degrees and certifications are a plus.
- Ability to succeed in a remote, fast-paced, and collaborative environment.
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