Digital Marketing Director
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Key skills for this role
Role Overview
The Digital Marketing Director is a full-time remote role responsible for overall digital marketing strategy across paid media channels and growth initiatives.
The role leads multi-channel campaigns, lead generation, e-commerce performance, platform adoption, and marketing team development.
Key Skills for This Role
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Company Description
PaidSync.ai is an AI-powered ad management platform that unifies paid media management through a conversational interface.
The platform supports major advertising channels and integrates with analytics and measurement systems for targeting, tracking, and reporting.
PaidSync.ai helps teams launch and optimize campaigns, reduce wasted ad spend, manage conversion tracking, and apply cross-channel changes with user approval.
Role Description
The Digital Marketing Director is a full-time remote role responsible for overall digital marketing strategy across paid media channels and growth initiatives.
The role leads multi-channel campaigns, lead generation, e-commerce performance, platform adoption, and marketing team development.
Responsibilities
- Lead digital marketing strategy across paid media and growth initiatives.
- Design and execute multi-channel campaigns.
- Oversee lead generation and e-commerce performance.
- Use the PaidSync platform to maximize return on investment.
- Collaborate with product, sales, and customer success teams.
- Refine positioning and support customer acquisition and retention.
- Analyze performance data, manage budgets, and optimize funnel metrics.
- Mentor the marketing team.
- Test new channels, creative approaches, and audience strategies.
Qualifications
- Strong digital strategy and marketing experience leading integrated multi-channel campaigns.
- Hands-on e-commerce and lead-generation expertise, including funnel and conversion optimization.
- Proficiency in web analytics and measurement tools.
- Success managing paid media budgets across major advertising platforms.
- Experience with AI-driven or marketing technology platforms.
- Leadership, communication, collaboration, and marketing team management or mentoring experience.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- B2B SaaS or ad-tech experience is highly beneficial.
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