STRATEGIC MARKETING MANAGER
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Key skills for this role
About the Role
**Key Responsibilities** **JOB DESCRIPTION** **Category Strategy \& Ownership** * Define and drive the mid\- to long\-term category strategy for the Horeca channel * Identify priority segments, channels, and customer groups based on market potential * Establish clear category positioning, value propositions, and growth roadmaps **Market Intelligence \& Business Insights** * Lead the development of data\-driven insights on market size, trends, and competitive landscape * Act
Key Skills for This Role
Full Job Posting
Category Strategy & Ownership
- Define and drive the mid- to long-term category strategy for the Horeca channel
- Identify priority segments, channels, and customer groups based on market potential
- Establish clear category positioning, value propositions, and growth roadmaps
Market Intelligence & Business Insights
- Lead the development of data-driven insights on market size, trends, and competitive landscape
- Act as the go-to expert for Horeca category intelligence within the organization
- Translate insights into strategic recommendations and business opportunities
Portfolio & Brand Leadership
- Own the category portfolio strategy, including product mix, gaps, and future needs
- Work closely with product development and marketing teams to shape offerings aligned with market needs
- Lead new product introduction strategy for Horeca (from concept to market readiness)
Commercial Planning
- Develop annual and multi-year category plans, including volume, revenue, and growth targets
- Define pricing logic, margin expectations, and investment priorities
- Build business cases for new opportunities and strategic initiatives
Performance Management
- Track and analyze category performance across key metrics (sales, share, profitability)
- Continuously refine strategy based on performance and market evolution
- Provide clear direction to the sales team on priorities and focus areas
Cross-Functional Leadership
- Act as the bridge between strategy and execution, ensuring alignment across Sales, Marketing, and Supply Chain
- Provide the Horeca sales team with clear strategic direction, segmentation, and priorities
- Support, but do not lead, market activation — ensuring consistency with overall strategy
What We’re Looking For
- Bachelor’s degree in marketing, Business, or a related field
- 5+ years of experience in Brand Management, Category Management, or Strategic Marketing
- Strong experience in FMCG and/or HoReCa/Foodservice environments
- Proven ability to build strategies from scratch and translate insights into growth plans
- Strong analytical and strategic thinking skills
- Ability to influence without direct authority (no direct reports initially)
- Comfortable working in a hands-on, evolving environment
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