Staff Product Designer - Growth Onboarding

Job Description

• Building the Future of Crypto
• Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
• What makes us different?
• Kraken is a mission-focused company rooted in crypto values.
• As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
• For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
• Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.
• We also expect candidates to familiarize themselves with the Kraken app.
• Learn how to create a Kraken account here.
• As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages.
• Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.
• Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
• Become a Krakenite and build the future of crypto!
• Proof of work
• The team
• We are looking for a Staff Product Designer - Growth (Onboarding), to play a crucial role in shaping the future of Kraken in the crypto space.
• This is a staff-level individual contributor role with ownership of complex, high-impact design challenges on the Onboarding team where we help users unlock access to a wide range of Kraken products.
• You will lead design across critical first-touch experiences including account creation, identity verification, and first product access.
• These journeys shape how users build trust with Kraken and determine how quickly they reach value.
• This role requires strong product judgment, independence, and leadership through influence.
• You will operate across large, ambiguous problem spaces, set direction for critical user journeys, and partner closely with product, engineering, data, research, and compliance teams to deliver measurable outcomes.
• The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we can offer access to crypto to as many people as possible around the world.
• Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences.
• We’re obsessed with our products and care about the smallest details.
• We have an open and trusting team culture where we share candid and honest feedback to achieve the best results.
• The opportunity
• Raise the bar for the industry by leading staff-level design work across Kraken’s onboarding and first-time user experiences, setting clear benchmarks for quality, usability, and trust.
• Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access.
• Own large, ambiguous product challenges that span multiple teams, systems, and regulatory requirements.
• Shape and evolve Kraken’s design language, strengthening visual and interaction consistency across onboarding surfaces while guiding patterns adopted across teams.
• Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, engineers, and compliance stakeholders.
• Influence product direction through strong product thinking, user insight, and clear articulation of design decisions.
• Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value.
• Lead by example in design reviews, raising the level of critique, design judgment, and craft across the team.
• Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases.
• Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment.

Skills You Should Hodl

• 8+ years of experience delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
• Staff-level product judgment. You define direction across complex product areas and operate independently across large problem spaces.
• Knowledge of cryptocurrency, and trading
• Working knowledge of AI tools and workflows used to accelerate design exploration and iteration.
• Strong UX, interaction, and visual design skills with a consistent record of solving complex, ambiguous problems.
• Proven experience designing critical user journeys such as onboarding, identity verification, activation, or other lifecycle experiences.
• Experience designing in regulated or compliance-heavy environments such as fintech, payments, identity verification, or financial services. KYC experience preferred.
• Data-informed approach using qualitative research and quantitative signals, including experimentation and A/B testing tied to measurable outcomes.
• Ability to translate research, behavioral data, and product strategy into clear product experiences.
• Advanced prototyping skills to communicate interaction models, transitions, and system behaviors.
• Strong communication skills with the ability to influence senior stakeholders and align cross-functional teams.
• Experience mentoring designers and raising craft standards through critique and collaboration.
• High ownership and bias to action in a fast-growing, remote-first organization.
• *Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.*
• *Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.*
• *We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.*
• Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives.
• We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job.
• We encourage you to apply for roles where you dont fully meet the listed requirements, especially if youre passionate or knowledgable about crypto!
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
• These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions.
• Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
• As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.
• Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
• Stay in the know
• Follow us on Twitter
• Learn on the Kraken Blog
• Connect on LinkedIn

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