Sr. Marketing Manager
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Key skills for this role
About the Role
Oversee marketing operations, manage budgets, collaborate with teams, and lead projects while ensuring strategic alignment and performance analysis.
Key Skills for This Role
Responsibilities
- Develop and manage marketing operations frameworks, systems, and workflows
- Oversee marketing project management, ensuring campaigns are delivered on time and within budget
- Manage the marketing budget, including planning, tracking, and reporting of expenses and ROI
- Collaborate with internal teams (Sales, Customer Care, Projects) for integrated marketing activities
- Lead selection, implementation, and management of marketing technologies and automation platforms
- Monitor and report on campaign performance, identifying insights and areas for improvement
- Develop and maintain marketing dashboards, KPIs, and analytics
- Manage relationships with external agencies, media partners, event organizers, and production vendors
- Ensure brand compliance, marketing governance, and regulatory adherence
- Support strategic planning for new project launches, events, sponsorships, and corporate campaigns
- Lead and mentor marketing coordinators, specialists, and project managers
Requirements
- Experience in marketing operations, campaign execution, and performance analysis
- Strong strategic planning and project management skills
- Proficiency in digital marketing platforms, CRM systems, and marketing automation
- Excellent written and verbal communication skills in Arabic and English
- Leadership and team mentoring abilities
Full Job Posting
Job Purpose
- The Senior Marketing Operations Manager is responsible for overseeing the planning, execution, optimization, and performance analysis of all marketing operations.
- This role ensures that marketing processes, campaigns, technologies, and analytics are aligned with the company's strategic goals, enhancing efficiency, brand visibility, and return on marketing investment.
Primary Duties and Responsibilities
- Develop and manage marketing operations frameworks, systems, and workflows to streamline campaign execution and reporting.
- Oversee marketing project management, ensuring campaigns are delivered on time, within budget, and aligned with business objectives.
- Manage the marketing budget, including planning, tracking, and reporting of expenses and return on investment (ROI).
- Collaborate with internal teams (Sales, Customer Care, Projects) to ensure integrated marketing activities across the organization.
- Lead the selection, implementation, and management of marketing technologies, tools, CRM systems, and automation platforms.
- Monitor and report on the performance of marketing campaigns, identifying insights and areas for improvement.
- Develop and maintain marketing dashboards, KPIs, and analytics to support data driven decision making.
- Manage relationships with external agencies, media partners, event organizers, and production vendors to ensure quality deliverables.
- Ensure brand compliance, marketing governance, and adherence to internal and external regulatory requirements.
- Support strategic planning for new project launches, events, sponsorships, and corporate campaigns.
- Lead and mentor marketing coordinators, specialists, and project managers in executing day to day marketing operations.
Skills
- Strategic Planning: Ability to translate business objectives into actionable marketing strategies.
- Project Management: Skilled in managing large scale projects and campaigns efficiently.
- Leadership: Ability to mentor and develop high performing teams.
- Communication: Excellent written and verbal communication skills in Arabic and English.
- Analytical Skills: Strong ability to interpret marketing data, KPIs, and ROI analysis.
- Technology Proficiency: Knowledge of digital marketing platforms, CRM systems, and marketing automation.
- Attention to Detail: Ensuring operational excellence in all aspects of marketing execution.
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