Sr. Content Marketer - Enterprises

Responsibilities

• A. Write content
• ● Produce and take ownership of the entire writing process - research, developing the structure and writing crisp & clean content including blogs, white papers, case studies, brochures, landing pages, emails, press releases, newsletters, presentation slides, etc.
• ● Take an active interest in analyzing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns
• ● Work with collaborators to make sure content is localised to regional geographies in India
• B. Content Calendar
• ● Co-own the content calendar by collaborating actively with the rest of the team. Ensure ideas are aligned with keyword research & maintain quarterly lead on content planning
• C. Research
• ● Apprise the team weekly on our areas of interest (lending, personal finance, fin-tech) by reading content from thought leaders, competitors and publishing internal notes
• ● Writing experience of more than 2 years in finance, technology or BFSI sector
• ● Familiarity with principles of inbound marketing, landing pages, e-books, blogs & case studies
• ● Bachelor's degree; English/Journalism graduates preferred
• ● Familiarity with CMS tools like Word Press, marketing automation tools like Hub Spot, and analytics tools like Google Analytics
• ● Be part of a founding team with a highly successful track record for building global fin-tech start-ups
• ● Backed by leading global tech investors & specialists
• ● Flexible working hours; we are well-equipped to allow our teams to work remotely, whenever they want
• ● Competitive salary with other employment perks
• ● Become a key member of a team that is building India’s first real-time, on-demand salary platform