Social Media Specialist
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Key skills for this role
About the Role
Create and manage content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other social media platforms. Plan and execute social media marketing campaigns to increase bra.
Key Skills for This Role
Responsibilities
- Create and manage content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other social media platforms
- Plan and execute social media marketing campaigns to increase brand awareness and sales
- Capture high quality photos and videos of products and events
- Edit photos, reels, and promotional videos for social media
- Design engaging graphics using Adobe Photoshop, Illustrator, Canva, or similar software
- Write attractive captions, hashtags, and marketing content
- Manage paid advertising campaigns on Meta (Facebook & Instagram), Google, and TikTok
- Monitor social media performance and prepare monthly reports
- Respond to customer inquiries and messages on social media platforms
- Stay updated with the latest social media trends and digital marketing strategies
- Coordinate with the sales and marketing team to promote new products and campaigns
- Maintain a consistent brand image across all digital platforms
Requirements
- Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Mass Communication, Graphic Design, or related field
- 2–5 years of experience in Social Media Marketing or Digital Marketing
- Strong knowledge of Meta Ads, Google Ads, SEO, and social media marketing
- Experience with photography and videography
- Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or similar editing software
- Excellent communication and copywriting skills
- Creative mindset with strong attention to detail
- Ability to work independently and meet deadlines
Full Job Posting
Responsibilities
- Create and manage content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other social media platforms.
- Plan and execute social media marketing campaigns to increase brand awareness and sales.
- Capture high quality photos and videos of products and events.
- Edit photos, reels, and promotional videos for social media.
- Design engaging graphics using Adobe Photoshop, Illustrator, Canva, or similar software.
- Write attractive captions, hashtags, and marketing content.
- Manage paid advertising campaigns on Meta (Facebook & Instagram), Google, and TikTok.
- Monitor social media performance and prepare monthly reports.
- Respond to customer inquiries and messages on social media platforms.
- Stay updated with the latest social media trends and digital marketing strategies.
- Coordinate with the sales and marketing team to promote new products and campaigns.
- Maintain a consistent brand image across all digital platforms.
Qualifications
- Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Mass Communication, Graphic Design, or a related field.
- 2–5 years of experience in Social Media Marketing or Digital Marketing.
- Strong knowledge of Meta Ads, Google Ads, SEO, and social media marketing.
- Experience with photography and videography.
- Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or similar editing software.
- Excellent communication and copywriting skills.
- Creative mindset with strong attention to detail.
- Ability to work independently and meet deadlines.
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