Social Media Specialist / Marketing Executive

Overview

Job Summary

Key Responsibilities

• Manage and maintain all social media platforms including Instagram, Facebook, TikTok, LinkedIn, and Snapchat.
• Create, schedule, and publish engaging content such as posts, reels, stories, and promotional campaigns.
• Develop marketing strategies to increase patient engagement and clinic visibility.
• Coordinate with doctors and departments for promotional activities and healthcare campaigns.
• Respond to inquiries, comments, and messages on social media platforms professionally.
• Design marketing materials, advertisements, and promotional content.
• Monitor social media trends and competitor activities to improve engagement.
• Handle paid advertisements and social media boosting campaigns.
• Assist in organizing medical events, health awareness campaigns, and promotional activities.
• Track analytics, prepare reports, and provide recommendations for improvement.
• Ensure all content complies with healthcare advertising guidelines and company branding.

Requirements

• Female candidate preferred.
• Arabic Speaker is mandatory.
• Bachelor’s degree in Marketing, Media, Communications, or related field.
• Minimum 2–3 years of experience in social media marketing, preferably in a medical center, clinic, or healthcare industry.
• Strong knowledge of social media platforms and digital marketing strategies.
• Experience in content creation, photography, video editing, and graphic design is an advantage.
• Proficient in Canva, Adobe Photoshop, Illustrator, or similar tools.
• Excellent communication and customer service skills.
• Knowledge of healthcare marketing regulations in the UAE is a plus.