Social Media Marketing Specialist
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Key skills for this role
About the Role
Kaya Clinic is looking for a creative Social Media Specialist to bring the brand to life through engaging content and social media management. The role involves planning content calendars, shooting and producing video content, appearing on camera, managing daily posting, and coordinating with influencers.
Key Skills for This Role
Responsibilities
- Plan, create, and execute social media content calendars
- Shoot and produce content inside Kaya clinics, including treatments, patient journeys, behind the scenes, and promotional campaigns
- Appear confidently on camera and create engaging video content
- Present and explain services, offers, and skincare topics in a clear and relatable manner
- Manage daily social media posting across all platforms
- Coordinate with designers, doctors, and clinic teams to ensure consistent content flow
- Identify and reach out to UGC creators and influencers for content collaborations
- Brief creators, manage content delivery, and ensure brand guidelines are followed
- Monitor content performance and suggest improvements based on engagement and trends
- Stay up to date with social media trends, viral formats, and platform updates
Requirements
- 2+ years of experience in social media management, content creation, or similar role
- Arabic & English speaker
- Comfortable appearing on camera and speaking confidently in videos
- Strong understanding of Instagram, TikTok, Snapchat, and other social platforms
- Experience planning and executing content shoots
- Excellent communication and coordination skills
- Ability to manage multiple projects and deadlines
- Knowledge of beauty, skincare, aesthetics, or healthcare marketing is a plus
- Experience working with UGC creators and influencers is preferred
Full Job Posting
Overview
- Kaya Clinic is looking for a creative and energetic Social Media Specialist who can bring our brand to life through engaging content and social media management.
Key Responsibilities
- Plan, create, and execute social media content calendars
- Shoot and produce content inside Kaya clinics, including treatments, patient journeys, behind the scenes moments, and promotional campaigns
- Appear confidently on camera and create engaging video content for social media platforms
- Present and explain services, offers, and skincare topics in a clear and relatable manner
- Manage daily social media posting across all platforms
- Coordinate with designers, doctors, and clinic teams to ensure a consistent content flow
- Identify and reach out to UGC creators and influencers for content collaborations
- Brief creators, manage content delivery, and ensure brand guidelines are followed
- Monitor content performance and suggest improvements based on engagement and trends
- Stay up to date with social media trends, viral formats, and platform updates
Requirements
- 2+ years of experience in social media management, content creation, or a similar role
- Arabic & English speaker is a must
- Comfortable appearing on camera and speaking confidently in videos
- Strong understanding of Instagram, TikTok, Snapchat, and other social platforms
- Experience planning and executing content shoots
- Excellent communication and coordination skills
- Ability to manage multiple projects and deadlines
- Knowledge of beauty, skincare, aesthetics, or healthcare marketing is a plus
- Experience working with UGC creators and influencers is preferred
What We're Looking For
- Creative storyteller with strong content instincts
- Self starter who can turn ideas into engaging content
- Organized and detail oriented
- Passionate about social media, beauty, and consumer trends
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