Marketing Specialist
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Key skills for this role
About the Role
Kaya Clinic is seeking a creative Marketing & Social Media Specialist to create engaging content showcasing treatments and patient experiences. The role involves planning, shooting, and managing content across social platforms, appearing on camera, and coordinating with influencers.
Key Skills for This Role
Responsibilities
- Plan, shoot, and create content across Kaya clinics
- Manage and maintain social media content calendar and posting schedule
- Create engaging short form content for Instagram, TikTok, Snapchat, and other platforms
- Appear on camera and speak confidently about Kaya’s services, treatments, and campaigns
- Plan brand partnerships
- Coordinate content shoots with doctors, specialists, and clinic teams
- Reach out to and manage UGC creators and influencers
- Brief creators, oversee content delivery, and ensure brand guidelines are followed
- Monitor content performance and identify trends and opportunities for growth
- Collaborate with internal teams to support marketing campaigns and promotions
Requirements
- 2+ years of experience in social media management, content creation, or related role
- Comfortable appearing on camera and speaking confidently
- Strong understanding of social media platforms and content trends
- Brand partnership experience
- Experience planning and executing content shoots
- Excellent communication and organizational skills
- Arabic and English speaker
- Experience working with influencers and UGC creators is a plus
- Interest in beauty, skincare, aesthetics, or healthcare marketing is preferred
Full Job Posting
Overview
- Kaya Clinic is looking for a creative and energetic Marketing & social media specialist to join our team and help create engaging content that showcases our treatments, expertise, and patient experiences.
Key Responsibilities
- She will be responsible for planning, shooting, and creating content across Kaya clinics.
- Manage and maintain the social media content calendar and posting schedule.
- Create engaging short form content for Instagram, TikTok, Snapchat, and other social platforms.
- Be comfortable appearing on camera and speaking confidently about Kaya’s services, treatments, and campaigns.
- Will appear in content.
- Plan for brand partnerships.
- Coordinate content shoots with doctors, specialists, and clinic teams.
- Reach out to and manage UGC creators and influencers to generate authentic content for the brand.
- Brief creators, oversee content delivery, and ensure brand guidelines are followed.
- Monitor content performance and identify trends and opportunities for growth.
- Collaborate with internal teams to support marketing campaigns and promotions.
Requirements
- 2+ years of experience in social media management, content creation, or a related role.
- Comfortable showing your face and speaking on camera.
- Strong understanding of social media platforms and content trends.
- Brand partnership experience.
- Experience planning and executing content shoots.
- Excellent communication and organizational skills.
- Experience working with influencers and UGC creators is a plus.
- Interest in beauty, skincare, aesthetics, or healthcare marketing is preferred.
What We're Looking For
- Creative and proactive content creator.
- Strong storyteller with an eye for engaging content.
- Confident communicator both on and off camera.
- Passionate about social media and digital trends.
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