Social Media Marketing Specialist
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Key skills for this role
About the Role
A confidential company in Dubai is seeking a Social Media Marketing Specialist with 2+ years of experience to develop and execute social media strategies, create content for Instagram and TikTok, manage influencer partnerships, and support paid media campaigns.
Key Skills for This Role
Responsibilities
- Create engaging, high quality content for Instagram, TikTok, and other social platforms (Reels, short form videos, carousels, stories)
- Film, edit, and produce video content in house
- Stay up to date with Instagram and TikTok trends, sounds, formats, and platform updates
- Plan and maintain a consistent content calendar aligned with brand voice and goals
- Develop and execute comprehensive social media strategies to grow brand awareness, engagement, and community
- Monitor performance metrics and generate monthly reports with insights and recommendations
- Manage community engagement (comments, DMs, audience interactions)
- Identify and collaborate with relevant influencers and content creators
- Support and manage paid social media campaigns (Meta, TikTok Ads)
- Capture and create real time content during events
Requirements
- Minimum 2 years of experience in similar field
- Bilingual (English and Arabic) female is preferred according to the nature of the job
- Healthcare experience is an added advantage
Full Job Posting
Overview
- We are actively looking for Social Media Marketing Specialist, who develops, implements, and manages social media strategies to increase brand awareness, drive traffic, and boost engagement.
- Location: Dubai
Key Responsibilities
- Create engaging, high quality content for Instagram, TikTok, and other social platforms (Reels, short form videos, carousels, stories).
- Film, edit, and produce video content in house.
- Stay up to date with Instagram and TikTok trends, sounds, formats, and platform updates.
- Plan and maintain a consistent content calendar aligned with brand voice and goals.
- Ensure all content reflects identity and messaging.
- Develop and execute comprehensive social media strategies to grow brand awareness, engagement, and community.
- Monitor performance metrics and generate monthly reports with insights and recommendations.
- Optimize content based on analytics and audience behavior.
- Manage community engagement (comments, DMs, audience interactions).
- Identify and collaborate with relevant influencers and content creators.
- Manage influencer outreach, negotiations, and campaign execution.
- Track and measure influencer campaign performance.
Requirement
- Minimum 2 yrs of experience in similar field
- Healthcare experience is an added advantage
- Bilingual (English and Arabic) female is preferred according to the nature of the job
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