Social Media Marketing Specialist

AMIS Development

Dubai, UAE

Full Time

Mid

Today

Social Media ManagementContent CreationCopywritingPaid Media Campaign ManagementInfluencer MarketingInstagram

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Key skills for this role

Social Media ManagementContent CreationCopywriting

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About the Role

AMIS Development is seeking a Social Media Specialist to manage the full social media presence across Instagram, LinkedIn, TikTok, and YouTube. The role includes content publishing, caption writing, influencer coordination, paid media campaigns, and AI automation initiatives.

Key Skills for This Role

Social Media ManagementContent CreationCopywritingPaid Media Campaign ManagementInfluencer MarketingInstagram

Responsibilities

Monitor and manage AMIS Development's social media platforms daily across Instagram, LinkedIn, TikTok, and YouTube
Upload and schedule visual and video content across all platforms for ongoing projects and marketing campaigns
Write captions, post copies, and ad hoc content for all social media platforms daily
Direct the videographer and graphic designer on filming priorities, posting schedules, and visual concepts
Develop paid social media campaign strategies based on lead generation, awareness, engagement, etc.
Manage influencer agency, shortlisting profiles, reviewing scripts, and ensuring brand aligned content
Research real estate news and write thought leadership posts for CEO's LinkedIn profile weekly
Write content and templates for WhatsApp broadcast messages to AMIS database weekly
Monitor website content and landing pages weekly to ensure new project pages are live
Conduct competitor and market research weekly to ensure online presence aligns with industry standards
Research and develop AI based automation solution for automatic lead qualification

Requirements

Bachelor's degree in Marketing, Communications, Media, or related field
4 7 years of experience in social media management, preferably in real estate, luxury brands, or property development
Proven experience managing multi platform social media accounts with measurable engagement and follower growth
Experience directing creative teams including videographers and graphic designers
Prior experience managing influencer campaigns, WhatsApp broadcast strategies, and CEO personal branding
Strong proficiency in Instagram, LinkedIn, TikTok, and YouTube platform management and analytics tools
Excellent copywriting skills with ability to adapt tone for different audiences
Professional certifications in Social Media Marketing, Content Strategy, or Digital Marketing are highly desirable

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About the Role

The Social Media Specialist is responsible for managing the full social media presence of AMIS Development across Instagram, LinkedIn, TikTok, and YouTube. The role handles daily platform management, content publishing and scheduling, caption writing, story uploads, influencer coordination, and What

Responsibilities

Platform Management & Content Publishing: Monitor and manage AMIS Development's social media platforms daily across Instagram, LinkedIn, TikTok, and YouTube — responding to comments, messages, and engagement.
Upload and schedule visual and video content across all platforms for ongoing projects and marketing campaigns on a daily basis.
Plan and upload daily story content covering agent briefings, project reels, events, and brand updates.
Content Creation & Copywriting: Write captions, post copies, and ad hoc content for all social media platforms on a daily basis.
Develop new ideas for reels, stories, and campaigns aligned with ongoing projects on a weekly basis.
Define content direction and write scripts for project related and general branding videos on a daily basis.
Creative Direction & Team Coordination: Direct the videographer and graphic designer on filming priorities, posting schedules, and visual concepts for content on a daily basis.
Review all video edits and finalise content before seeking approval from the Marketing Manager prior to publication.
Plan social media feed layout and visual sequencing with the designer to ensure brand guideline compliance and strong aesthetics for ongoing projects on a weekly basis.
Paid Media Strategy & Campaign Management: Develop paid social media campaign strategies based on lead generation, awareness, engagement, event registration, project launches, and other business objectives.
Set up, manage, monitor, and optimise campaigns across Meta, LinkedIn, TikTok, YouTube, and other relevant advertising platforms.
Define campaign audiences, targeting, placements, objectives, budgets, and creative requirements.

Qualification & Experience

Education & Certifications: Bachelor’s degree in marketing, Communications, Media, or a related field (required).
Professional certifications in Social Media Marketing, Content Strategy, or Digital Marketing are highly desirable.
Training or certifications in AI tools, automation platforms, or marketing technology is an advantage.
Experience: 4–7 years of experience in social media management, preferably within real estate, luxury brands, or property development.
Proven experience managing multi platform social media accounts with measurable engagement and follower growth outcomes.
Experience directing creative teams including videographers and graphic designers on content production.
Prior experience managing influencer campaigns, WhatsApp broadcast strategies, and CEO personal branding.
Track record of producing content that is brand consistent, platform optimized, and campaign aligned in the UAE market.
Technical Knowledge: Strong proficiency in Instagram, LinkedIn, TikTok, and YouTube platform management and analytics tools.
Working knowledge of content scheduling tools, social media management platforms, and broadcast messaging applications.
Familiarity with AI tools, automation platforms, and lead qualification technologies.
Understanding of website content management, landing page structure, and lead capture form setup.

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