Social Media Marketing Specialist

AMIS Development

Dubai, UAE

Full Time

Mid

Onsite

Yesterday

Social Media ManagementContent CreationCopywritingPaid Media StrategyInfluencer MarketingAI Automation

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ABOUT THE ROLE

The Social Media Specialist is responsible for managing the full social media presence of AMIS Development across Instagram, LinkedIn, TikTok, and YouTube.
The role handles daily platform management, content publishing and scheduling, caption writing, story uploads, influencer coordination, and WhatsApp broadcast campaigns.
The Social Media Specialist directs the videographer and graphic designer on filming and content priorities, reviews and finalises all content before publication, oversees feed planning and visual layout, manages the CEO's LinkedIn profile, and monitors website landing pages and competitor activity.
The role also leads an ongoing AI automation initiative for lead qualification and coordinates with agencies and internal teams on marketing integrations and ad hoc requests.

1. RESPONSIBILITIES

Monitor and manage AMIS Development's social media platforms daily across Instagram, LinkedIn, TikTok, and YouTube — responding to comments, messages, and engagement.
Upload and schedule visual and video content across all platforms for ongoing projects and marketing campaigns on a daily basis.
Plan and upload daily story content covering agent briefings, project reels, events, and brand updates.
Write captions, post copies, and ad hoc content for all social media platforms on a daily basis.
Develop new ideas for reels, stories, and campaigns aligned with ongoing projects on a weekly basis.
Define content direction and write scripts for project related and general branding videos on a daily basis.
Direct the videographer and graphic designer on filming priorities, posting schedules, and visual concepts for content on a daily basis.
Review all video edits and finalise content before seeking approval from the Marketing Manager prior to publication.
Plan social media feed layout and visual sequencing with the designer to ensure brand guideline compliance and strong aesthetics for ongoing projects on a weekly basis.
Develop paid social media campaign strategies based on lead generation, awareness, engagement, event registration, project launches, and other business objectives.
Set up, manage, monitor, and optimise campaigns across Meta, LinkedIn, TikTok, YouTube, and other relevant advertising platforms.
Define campaign audiences, targeting, placements, objectives, budgets, and creative requirements.

2. QUALIFICATION & EXPERIENCE

Bachelor’s degree in marketing, Communications, Media, or a related field (required).
Professional certifications in Social Media Marketing, Content Strategy, or Digital Marketing are highly desirable.
Training or certifications in AI tools, automation platforms, or marketing technology is an advantage.
4–7 years of experience in social media management, preferably within real estate, luxury brands, or property development.
Proven experience managing multi platform social media accounts with measurable engagement and follower growth outcomes.
Experience directing creative teams including videographers and graphic designers on content production.
Prior experience managing influencer campaigns, WhatsApp broadcast strategies, and CEO personal branding.
Track record of producing content that is brand consistent, platform optimized, and campaign aligned in the UAE market.
Strong proficiency in Instagram, LinkedIn, TikTok, and YouTube platform management and analytics tools.
Working knowledge of content scheduling tools, social media management platforms, and broadcast messaging applications.
Familiarity with AI tools, automation platforms, and lead qualification technologies.
Understanding of website content management, landing page structure, and lead capture form setup.

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