Social Media Marketing Specialist
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Key skills for this role
About the Role
Legend Holding Group in Dubai seeks a creative Social Media Marketing Specialist to manage social media presence, create content, coordinate with creators, manage community, and support events and influencer marketing.
Key Skills for This Role
Responsibilities
- Manage daily social media activities across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms
- Create and schedule content calendars aligned with marketing objectives
- Develop engaging captions and social media copy in English and Arabic
- Coordinate with designers, videographers, and content creators to produce high quality content
- Monitor comments, messages, and customer inquiries; coordinate with sales and customer service teams
- Track key performance metrics and prepare weekly and monthly performance reports
- Support paid advertising campaigns and assist in creating ad creatives
- Support planning, coordination, and execution of brand events and activations
- Research, identify, and evaluate influencers; coordinate collaborations and track performance
Requirements
- 2–4 years of experience in Social Media Marketing
- Experience managing multiple social media platforms
- Strong copywriting skills in English and Arabic
- Good understanding of social media trends and best practices
- Knowledge of Meta Business Suite and social media scheduling tools
- Basic understanding of Meta Ads and digital marketing
- Strong communication and organizational skills
- Bachelor’s degree in Marketing, Media, Communications, or related field (preferred)
- Arabic Speaker is a must
Full Job Posting
Role Overview
- We are looking for a creative and results driven Social Media Specialist to manage and grow our social media presence across multiple platforms.
- Responsible for content planning, community management, content creation coordination, performance reporting, and supporting paid marketing campaigns.
Key Responsibilities
- Manage daily social media activities across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Create and schedule content calendars aligned with marketing objectives.
- Publish and monitor posts, stories, reels, and videos.
- Ensure brand consistency across all social media channels.
- Develop engaging captions and social media copy in English and Arabic.
- Scriptwriting for commercial videos and social media content.
- Coordinate with designers, videographers, and content creators.
- Generate creative ideas for campaigns, reels, trends, and interactive content.
- Assist during photo and video shoots when required.
- Monitor comments, messages, and customer inquiries.
- Coordinate with sales and customer service teams.
- Track key performance metrics and prepare weekly and monthly reports.
Events & Activations
- Support planning, coordination, and execution of brand events, showroom activations, vehicle launches, test drive events, and exhibitions.
- Attend events to capture live content, stories, reels, photos, and behind the scenes coverage.
- Coordinate with internal teams, agencies, and vendors.
- Assist in creating event content plans and post event reports.
Influencer Marketing
- Research, identify, and evaluate influencers, content creators, and brand ambassadors.
- Coordinate influencer collaborations from briefing to content delivery and reporting.
- Manage influencer communication, contracts, content approvals, and campaign timelines.
- Track influencer campaign performance.
- Build and maintain relationships with influencers, media partners, and content creators.
- Ensure influencer content aligns with brand guidelines.
Skills & Experience
- 2–4 years of experience in Social Media Marketing.
- Experience managing multiple social media platforms.
- Automotive industry experience is a plus.
- Strong copywriting skills in English and Arabic.
- Good understanding of social media trends and best practices.
- Knowledge of Meta Business Suite and social media scheduling tools.
- Basic understanding of Meta Ads and digital marketing.
- Strong communication and organizational skills.
- Bachelor’s degree in Marketing, Media, Communications, or a related field (preferred).
- Arabic Speaker is a must.
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