Chief Marketing Officer
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Key skills for this role
About the Role
Legend Holding Group seeks a Chief Marketing Officer to lead group-wide marketing, digital transformation, customer engagement, and brand strategy across diverse business units in the Middle East and Africa.
Key Skills for This Role
Responsibilities
- Develop and execute the Group's integrated marketing strategy aligned with business objectives
- Drive revenue growth through qualified lead generation and customer acquisition
- Establish Group wide marketing governance, brand standards, and commercial alignment
- Partner with business leaders to accelerate sales growth and market expansion
- Develop market intelligence and competitive positioning strategies
- Lead the Group's digital marketing transformation across all business units
- Develop AI enabled marketing capabilities including predictive analytics, personalization, customer segmentation, and marketing automation
- Drive adoption of Generative AI and intelligent content solutions
- Implement AI powered CRM, customer engagement platforms, and customer journey optimization
- Lead the Group's brand architecture and positioning strategy
- Direct corporate communications, media relations, and public relations
- Build and lead a high performing Group Marketing organization
Requirements
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications, or related discipline; MBA or Master's preferred
- Minimum 15 years of progressive marketing leadership experience
- At least 7 years in an executive marketing leadership role
- Experience within diversified business groups, conglomerates, or multinational organizations
- Demonstrated success leading digital transformation, AI enabled marketing, customer experience, CRM, branding, and commercial growth initiatives
- Proven ability to scale marketing functions across multiple industries and business units
Full Job Posting
About Legend Holding Group
- Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle East and Africa.
- The Group manages a growing portfolio of companies in automotive, trading, energy, travel & tourism, mobility services, and emerging ventures.
- Rooted in Loyalty, Excellence, and Progress, we leverage innovation and technology to connect the physical and digital worlds.
Position Summary
- The Chief Marketing Officer (CMO) is responsible for leading the Group's marketing, digital transformation, customer engagement, and brand strategy across all business units.
- Reporting directly to the Chairman/CEO, the CMO will drive sustainable business growth through digital innovation, AI powered marketing, customer intelligence, and integrated commercial strategies.
- The role is accountable for strengthening the Group's market presence, accelerating lead generation and revenue growth, transforming customer experiences, and building a data driven marketing ecosystem.
Marketing Strategy & Commercial Growth
- Develop and execute the Group's integrated marketing strategy aligned with business objectives.
- Drive revenue growth through qualified lead generation and customer acquisition.
- Establish Group wide marketing governance, brand standards, and commercial alignment.
- Partner with business leaders to accelerate sales growth and market expansion.
- Develop market intelligence and competitive positioning strategies.
Digital Transformation & AI
- Lead the Group's digital marketing transformation across all business units.
- Develop AI enabled marketing capabilities including predictive analytics, personalization, customer segmentation, and marketing automation.
- Drive adoption of Generative AI and intelligent content solutions to improve campaign effectiveness and operational efficiency.
- Implement AI powered CRM, customer engagement platforms, and customer journey optimization.
- Identify and deploy emerging technologies to enhance marketing effectiveness and customer experience.
Customer Experience & CRM
- Develop an integrated customer lifecycle management strategy.
- Enhance customer acquisition, engagement, retention, and loyalty.
- Lead CRM transformation and marketing automation initiatives.
- Improve customer experience across all digital and physical touchpoints.
- Optimize conversion funnels using customer data and behavioral analytics.
Brand, Communications & Corporate Reputation
- Lead the Group's brand architecture and positioning strategy.
- Ensure brand consistency across all subsidiaries.
- Direct corporate communications, media relations, and public relations.
- Strengthen employer branding and corporate reputation.
- Oversee content strategy and thought leadership initiatives.
Digital Marketing & Performance
- Lead performance marketing across paid media, SEO, SEM, social media, websites, mobile applications, and digital channels.
- Manage omnichannel marketing campaigns.
- Improve customer acquisition cost (CAC), return on advertising spend (ROAS), and marketing ROI.
- Drive website and application optimization through analytics and experimentation.
- Build scalable digital ecosystems supporting business growth.
Data, Analytics & Innovation
- Establish marketing analytics and business intelligence capabilities.
- Develop executive dashboards for marketing performance.
- Utilize AI and predictive analytics to improve decision making.
- Lead innovation initiatives that improve customer engagement and commercial outcomes.
- Promote experimentation and continuous optimization across all marketing functions.
Leadership & Governance
- Build and lead a high performing Group Marketing organization.
- Develop marketing capabilities, succession plans, and leadership pipelines.
- Establish policies, processes, governance, and performance standards.
- Manage external agencies, technology partners, and strategic alliances.
- Foster a culture of innovation, collaboration, accountability, and continuous improvement.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
- MBA or Master's Degree preferred.
- Professional Certifications preferred: CIM, DMI, Google Marketing Platform, HubSpot, Meta Blueprint, AI in Marketing / Marketing Automation, CRM (Salesforce, Microsoft Dynamics, HubSpot, etc.).
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