Social Media Marketing Specialist
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Key skills for this role
About the Role
Fortis is looking for a Social Media & Influencer Marketing Specialist to build brand presence and drive engagement across social platforms. You will manage social media, coordinate influencer partnerships, plan content, and report on performance.
Key Skills for This Role
Responsibilities
- Own Fortis’ social media presence (LinkedIn, Instagram, others as needed)
- Plan, schedule, and publish content aligned with marketing campaigns
- Maintain consistent tone, messaging, and visual standards
- Monitor comments, DMs, and mentions, coordinating responses when necessary
- Track content performance and identify trends to boost engagement
- Identify, onboard, and manage influencers and creators relevant to SMEs, F&B, fintech, and business communities
- Coordinate briefs, timelines, deliverables, and approvals
- Ensure influencer content aligns with Fortis’ brand and messaging
- Track influencer performance and ROI to optimize collaborations
- Collaborate with design and content teams to build monthly content calendars
- Adapt content formats for different platforms (posts, reels, carousels, short videos)
- Support product launches, events, and campaigns with social first content
Requirements
- Experienced in social media management and influencer marketing, ideally in B2B or fintech
- A creative storyteller with strong attention to detail
- Comfortable coordinating multiple projects and collaborating across teams
- Analytical, data driven, and focused on measuring impact
- Proficient in English; Arabic skills are a plus
Full Job Posting
Role Overview
- Fortis is on a mission to help SME merchants thrive with cutting edge fintech solutions.
- We’re looking for a Social Media & Influencer Marketing Specialist to build our brand presence, amplify product awareness, and drive engagement across social platforms.
What You’ll Do
- Own Fortis’ social media presence (LinkedIn, Instagram, others as needed).
- Plan, schedule, and publish content aligned with marketing campaigns.
- Maintain consistent tone, messaging, and visual standards.
- Monitor comments, DMs, and mentions, coordinating responses when necessary.
- Track content performance and identify trends to boost engagement.
- Identify, onboard, and manage influencers and creators relevant to SMEs, F&B, fintech, and business communities.
- Coordinate briefs, timelines, deliverables, and approvals.
- Ensure influencer content aligns with Fortis’ brand and messaging.
- Track influencer performance and ROI to optimize collaborations.
- Collaborate with design and content teams to build monthly content calendars.
- Adapt content formats for different platforms (posts, reels, carousels, short videos).
- Support product launches, events, and campaigns with social first content.
Campaign & Launch Support
- Support go to market campaigns for Fortis products and activations.
- Coordinate influencer involvement in launches and events.
- Align social activity with paid campaigns and broader marketing initiatives.
Reporting & Optimization
- Track and report on social media and influencer metrics.
- Identify top performing content formats and creators.
- Provide insights and recommendations to improve reach, engagement, and brand visibility.
What Success Looks Like (KPIs)
- Growth in followers and reach across key platforms
- Engagement rate (likes, comments, shares, saves)
- Influencer content performance and ROI
- Timely execution of content calendars and influencer deliverables
- Consistent, high quality, on brand social content
- Impact on campaigns and product launches
Who You Are
- Experienced in social media management and influencer marketing, ideally in B2B or fintech.
- A creative storyteller with strong attention to detail.
- Comfortable coordinating multiple projects and collaborating across teams.
- Analytical, data driven, and focused on measuring impact.
- Proficient in English; Arabic skills are a plus.
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