Social Media Marketing Specialist
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Key skills for this role
About the Role
SARPi Group in Dubai seeks a creative Social Media Specialist to manage and grow Instagram and TikTok accounts across multiple brands. The role involves content creation, strategy development, community engagement, and performance tracking.
Key Skills for This Role
Responsibilities
- Manage and grow Instagram and TikTok accounts
- Create, plan, schedule, and publish engaging content
- Develop content calendars and social media strategies
- Monitor trends, viral content, and platform updates to maximize reach and engagement
- Coordinate content creation including photos, videos, reels, and short form content
- Engage with followers, respond to comments and messages, and build online communities
- Track performance metrics and prepare regular reports with insights and recommendations
- Collaborate with internal teams and external creators/influencers when required
Requirements
- Proven experience managing Instagram and TikTok accounts
- Strong understanding of social media algorithms, trends, and best practices
- Experience with content planning, video editing, and content management tools
- Creative mindset with strong communication skills
- Ability to work independently and deliver measurable growth
- Experience with influencer marketing is a plus
Full Job Posting
Social Media Specialist
- We are looking for a creative and results driven Social Media Specialist to manage and grow our social media presence across multiple brands and platforms.
Key Responsibilities
- Manage and grow Instagram and TikTok accounts.
- Create, plan, schedule, and publish engaging content.
- Develop content calendars and social media strategies.
- Monitor trends, viral content, and platform updates to maximize reach and engagement.
- Coordinate content creation including photos, videos, reels, and short form content.
- Engage with followers, respond to comments and messages, and build online communities.
- Track performance metrics and prepare regular reports with insights and recommendations.
- Collaborate with internal teams and external creators/influencers when required.
Requirements
- Proven experience managing Instagram and TikTok accounts.
- Strong understanding of social media algorithms, trends, and best practices.
- Experience with content planning, video editing, and content management tools.
- Creative mindset with strong communication skills.
- Ability to work independently and deliver measurable growth.
- Experience with influencer marketing is a plus.
Preferred Experience
- Consumer products, lifestyle, retail, toys, gifts, fashion, or family oriented brands.
- Experience creating viral and engaging short form video content.
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