Content Producer (Instagram & TikTok)
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Key skills for this role
About the Role
SARPi Group seeks a creative Content Producer to create engaging, trend-driven content for Instagram and TikTok. The role involves daily content creation, video production, content calendar management, and collaboration with marketing teams to enhance audience engagement and brand presence.
Key Skills for This Role
Responsibilities
- Create daily content for Instagram Reels, TikTok, Stories, and other social platforms
- Stay up to date with the latest social media trends, viral formats, sounds, and challenges
- Plan and execute content calendars aligned with brand objectives
- Shoot high quality videos and photos using smartphones and professional equipment
- Edit videos quickly and creatively using mobile and desktop editing tools
- Write engaging captions and content descriptions
- Work closely with the marketing team to develop campaigns and product focused content
- Coordinate with influencers, creators, and brand ambassadors when required
- Monitor content performance and recommend improvements based on analytics
- Attend product launches, events, and activations to capture real time content
Requirements
- Proven experience creating content for Instagram and TikTok
- Strong understanding of platform algorithms, trends, and audience engagement
- Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar
- Excellent photography and videography skills
- Ability to generate creative content ideas independently
- Comfortable appearing on camera when needed
- Strong organizational skills and ability to meet deadlines
- Fluent in English
Full Job Posting
Company Description
- Founded in 2016 in Dubai, SARPi Group represents international premium brands across lifestyle, apparel, footwear, and fashion accessories.
- Presence extends to over 400 retail stores and 16 e commerce platforms across six countries in the Middle East.
Role Description
- Full time Content Producer (Instagram & TikTok) role based on site in Dubai.
- Create and manage engaging content for Instagram and TikTok, including video production, content strategies, and content calendars.
- Work closely with marketing and creative teams to enhance audience engagement and grow social media reach.
Key Responsibilities
- Create daily content for Instagram Reels, TikTok, Stories, and other social platforms.
- Stay up to date with latest social media trends, viral formats, sounds, and challenges.
- Plan and execute content calendars aligned with brand objectives.
- Shoot high quality videos and photos using smartphones and professional equipment.
- Edit videos quickly and creatively using mobile and desktop editing tools.
- Write engaging captions and content descriptions.
- Work closely with marketing team to develop campaigns and product focused content.
- Coordinate with influencers, creators, and brand ambassadors when required.
- Monitor content performance and recommend improvements based on analytics.
- Attend product launches, events, and activations to capture real time content.
Requirements
- Proven experience creating content for Instagram and TikTok.
- Strong understanding of platform algorithms, trends, and audience engagement.
- Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar.
- Excellent photography and videography skills.
- Ability to generate creative content ideas independently.
- Comfortable appearing on camera when needed.
- Strong organizational skills and ability to meet deadlines.
- Fluent in English. Arabic is a plus.
Preferred Qualifications
- Experience managing social media accounts with significant audience growth.
- Portfolio showcasing Instagram Reels and TikTok content.
- Experience working with consumer brands, lifestyle brands, baby products, toys, fashion, or retail brands.
What Success Looks Like
- Consistent production of engaging content every week.
- Growth in followers, engagement, and video views.
- Ability to identify and capitalize on trends quickly.
- Creation of content that strengthens brand awareness and drives sales.
To Apply
- Please share your CV, portfolio, Instagram/TikTok accounts you have managed, and examples of content you have personally created.
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