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Social Media Manager
dentsu
Riyadh, KSA
Full Time
Senior
Onsite
1 months ago
Social Media StrategyContent CreationBilingual Copywriting (English/Arabic)CapCutCanvaSocial Listening Tools
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Social Media StrategyContent CreationBilingual Copywriting (English/Arabic)
About the Role
Dentsu is seeking an experienced Social Media Manager to lead social media strategy and execution for clients in the MENA region. The role involves developing social roadmaps, creating bilingual content in English and Arabic, managing a team, and driving client relationships.
Key Skills for This Role
Social Media StrategyContent CreationBilingual Copywriting (English/Arabic)CapCutCanvaSocial Listening Tools
Responsibilities
- Partner with Account Director to align social media efforts with broader brand strategy and client business goals
- Attend client meetings as lead voice for Social Media, providing expert recommendations and managing expectations
- Develop and implement comprehensive social media strategies including content pillars, community management protocols, and platform playbooks
- Draft, edit, and publish high quality daily social media posts across all relevant platforms in English and Arabic
- Use mobile editing tools and design apps (e.g., CapCut, Canva) to create social first content for real time engagement
- Manually handle scheduling and technical uploading of content, optimizing with tags, locations, and trending audio
- Proofread all copy to ensure zero errors before publishing
- Use social listening tools to research benchmark trends and audience preferences, pulling actionable insights
- Set specific KPIs and report on ROI, translating engagement metrics into tangible business impact
- Lead or support influencer marketing campaigns from identification through execution and reporting
- Attend events and lead live social coverage (Stories, TikTok, etc.) to capture real time cultural moments
- Manage Social Media Executives, monitoring workload, quality of output, and professional development
Requirements
- 4 5 years of experience in Social Media Management, ideally within a creative or digital agency environment
- Native level Arabic with strong understanding of Gulf dialects and regional cultural nuances
- Professional English proficiency
- Strong knowledge of the MENA social media landscape and platform specific trends (Snapchat, X, TikTok, Instagram, LinkedIn, YouTube)
- Proven ability to act as a trusted advisor to clients and maintain enduring professional relationships
- Outstanding organizational ability and experience managing Social Media Executives
- Proficient in PowerPoint and Excel
- Strategic problem solving skills and ability to navigate complex client requests
Full Job Posting
Job Description
- Client Servicing & Account Handling: Partner with Account Director to ensure social media efforts align with brand strategy and client goals.
- Strategy & Content Execution: Develop and implement social media strategies, create bilingual content, and manage publishing.
- Monitoring, Reporting & Innovation: Use social listening tools, report on KPIs, and manage influencer campaigns.
Client Servicing & Account Handling
- Strategic Support: Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals.
- Client Leadership: Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations.
- Proposal Development: Support account growth by contributing to proposals, upsells, and strategic social recommendations.
- Team Mentorship: Manage Social Media Executives, monitoring their workload, quality of output, and professional development.
Strategy & Content Execution
- Social Roadmap: Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
- End to End Content Creation: Directly draft, edit, and publish high quality daily social media posts across all relevant platforms.
- Bilingual Copywriting: Write punchy, persuasive copy in both English and Arabic, ensuring tone of voice is tailored to the target audience with Gulf cultural nuances.
- Visual Storytelling: Use mobile editing tools and design apps (e.g. CapCut, Canva) to create social first content for real time engagement.
- Platform Optimisation: Manually handle scheduling and technical uploading, ensuring every post is optimised with tags, locations, and trending audio.
- Quality Control: Take personal ownership of final output, proofreading all copy to ensure zero errors before publishing.
- Creative Collaboration: Work closely with design and video teams to ensure visual assets are optimised for social first consumption.
- Community Growth: Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.
Monitoring, Reporting & Innovation
- Insights & Analytics: Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients.
- Performance Reporting: Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients.
- Influencer Management: Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting.
- On the Ground Coverage: Attend events and lead live social coverage (Stories, TikTok, etc.), ensuring the brand captures real time cultural moments.
- Trend Evangelist: Educate clients and internal teams on best practices, emerging technologies, and latest platform algorithm shifts.
Requirements & Skills
- Experience: 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment.
- Languages: Native level Arabic (with strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must.
- MENA Market Expertise: Strong knowledge of the MENA social media landscape, including platform specific trends across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube.
- Relationship Builder & Client Partner: Acts as a trusted advisor to clients, with interpersonal skills of an Account Manager.
- Leadership & Coordination: Outstanding organizational ability, managing Social Media Executives and coordinating with creative and production teams.
- Data Driven Presenter: Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders.
- Adaptable & Commercial: Thrives in a fast paced, multi client setting, integrating technical platform knowledge with a commercial mindset.
- Strategic Problem Solver: Able to navigate complex client requests and platform shifts efficiently.
- Collaborative Bridge Builder: Acts as a link between client's brand requirements and internal creative team.
Location
- Riyadh
Brand
- Digital Republic
Time Type
- Full time
Contract Type
- Permanent
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