Social Media Manager
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Key skills for this role
About the Role
Fasset is seeking a Social Media Manager to own content strategy and execution across Instagram, TikTok, Facebook, and YouTube Shorts. This hybrid strategist/creator role involves setting content direction, filming, scripting, and appearing on camera.
Key Skills for This Role
Responsibilities
- Own social content strategy across Instagram, TikTok, Facebook, and YouTube Shorts
- Build and manage a consistent content calendar
- Personally create content including scripting, filming, and appearing on camera
- Brief, direct, and manage a videographer and editor
- Stay plugged into platform trends and translate them into on brand content
- Track content performance and iterate based on data
- Partner with Performance Marketing and Design teams
- Manage community engagement and monitor brand sentiment
- Experiment with new formats and platforms
Requirements
- 4 6+ years of experience in social media management or content creation
- Demonstrable presence in social media culture and trend awareness
- Hands on content creation skills: scripting, filming, being on camera
- Experience managing freelancers or external production resources
- Strong understanding of platform specific best practices
- Data informed approach using platform analytics
- Excellent communication and project management skills
- Video editing skills (CapCut, Premiere, or similar)
Full Job Posting
About Fasset
- Fasset is an American founded banking and investment platform focused on financial inclusion in emerging markets.
- Founded by Mohammad Raafi Hossain and Daniel Ahmed, raised over $80 million in funding.
- Holds regulatory approvals in UAE, Indonesia, Malaysia, EU, Türkiye, Pakistan, and others.
About the Role
- Seeking a Social Media Manager to own content strategy and execution across Instagram, TikTok, Facebook, and YouTube Shorts.
- Hybrid strategist/creator role: set content direction and calendar, also hands on filming, scripting, and appearing on camera.
- Work with a videographer and editor to scale production.
What You'll Do
- Own social content strategy across Instagram, TikTok, Facebook, and YouTube Shorts with focus on short form video.
- Build and manage a consistent content calendar balancing trend driven and campaign specific content.
- Personally create content: scripting, filming, and appearing on camera.
- Brief, direct, and manage a videographer and editor.
- Stay plugged into platform trends and translate them into timely, on brand content.
- Track content performance (views, engagement, follower growth, watch time) and iterate.
- Partner with Performance Marketing and Design to align organic content with paid and brand campaigns.
- Manage community engagement and monitor brand sentiment.
- Experiment with new formats and platforms.
What We're Looking For
- 4 6+ years of experience in social media management, content creation, or related field.
- Genuine, demonstrable presence in social media culture with strong instincts for what performs.
- Hands on content creation skills: comfortable scripting, filming, and being on camera (portfolio/reel required).
- Experience managing freelancers or external production resources.
- Strong understanding of platform specific best practices (Instagram Reels, TikTok, YouTube Shorts, Facebook).
- Data informed approach using platform analytics.
- Excellent communication and project management skills.
- Strong sense of brand voice and ability to adapt tone across platforms.
- Video editing skills (CapCut, Premiere, or similar).
- Existing personal following or creator experience.
Nice to Have
- Experience in fintech, retail, or consumer apps.
You'll Thrive Here If You Lead with HEART
- Humble Curiosity: always testing new formats and staying a student of the platforms.
- Enthusiasm: bringing energy to the work, on camera, and rallying stakeholders.
- Act Like Owners: taking responsibility for channel growth without waiting for direction.
- Raise the Bar: sweating details like captions, cuts, and thumbnails.
- Tenacity: experimenting and iterating when a format flops.
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