Social Media Manager
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Key skills for this role
About the Role
PAL DMC is hiring a creative Social Media Manager to manage multiple client accounts, create content calendars, and coordinate with designers and editors. The role requires experience in social media strategy, content planning, and client management within a marketing agency.
Key Skills for This Role
Responsibilities
- Manage social media accounts for multiple agency clients
- Create monthly content calendars for Instagram, Facebook, TikTok, LinkedIn and other platforms
- Develop content ideas, post concepts, campaign themes and creative directions
- Write captions, hooks, post copy and basic social media content
- Coordinate with graphic designers, video editors, photographers and account managers
- Prepare clear briefs for static posts, carousels, reels, stories and ad creatives
- Research trends, competitor activity and platform updates
- Plan content according to each client’s brand voice, audience and business goals
- Schedule and publish posts across social media platforms
- Monitor comments, messages, engagement and basic community activity
- Review creatives and captions before they are shared with clients or posted online
- Track content performance and suggest improvements based on results
Requirements
- Previous experience as a Social Media Manager, Social Media Executive or similar role
- Experience working in a marketing agency is preferred
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and social media trends
- Ability to create content calendars and campaign plans
- Good copywriting skills for captions, hooks and social media posts
- Strong understanding of branding, audience behaviour and digital content formats
- Ability to manage multiple clients and deadlines
- Good coordination skills with designers, editors and internal teams
- Good communication skills in English
Full Job Posting
Job Description
- PAL DMC is looking for a creative, organized and experienced Social Media Manager to join our marketing agency team.
- This role is ideal for someone who understands social media strategy, content planning, brand communication, client management and digital trends.
Key Responsibilities
- Manage social media accounts for multiple agency clients.
- Create monthly content calendars for Instagram, Facebook, TikTok, LinkedIn and other platforms.
- Develop content ideas, post concepts, campaign themes and creative directions.
- Write captions, hooks, post copy and basic social media content when required.
- Coordinate with graphic designers, video editors, photographers and account managers.
- Prepare clear briefs for static posts, carousels, reels, stories and ad creatives.
- Research trends, competitor activity and platform updates.
- Plan content according to each client’s brand voice, audience and business goals.
- Schedule and publish posts across social media platforms.
- Monitor comments, messages, engagement and basic community activity.
- Review creatives and captions before they are shared with clients or posted online.
- Track content performance and suggest improvements based on results.
Requirements
- Previous experience as a Social Media Manager, Social Media Executive or similar role.
- Experience working in a marketing agency is preferred.
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and social media trends.
- Ability to create content calendars and campaign plans.
- Good copywriting skills for captions, hooks and social media posts.
- Strong understanding of branding, audience behaviour and digital content formats.
- Ability to manage multiple clients and deadlines at the same time.
- Good coordination skills with designers, editors and internal teams.
- Good communication skills in English.
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