Social Media & Influencer Manager
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Key skills for this role
About the Role
Al Khayyat Investments seeks a Social Media & Influencer Marketing Manager to lead integrated social media and influencer strategies for a global consumer brand in the GCC.
Key Skills for This Role
Responsibilities
- Develop and execute integrated social media and influencer marketing strategies aligned with business objectives
- Adapt global campaigns and create locally relevant content for GCC and wider Middle East audiences
- Lead content planning and execution across key social media platforms
- Manage influencer and creator partnerships from identification and briefing through to execution and performance reporting
- Build and nurture engaged online communities through authentic conversations and user generated content
- Monitor channel performance and optimise campaigns using data driven insights
- Manage social media and influencer marketing budgets effectively
- Define, monitor, and report on campaign KPIs
Requirements
- Minimum 5 years' experience in social media, influencer marketing, or digital marketing
- Proven experience developing and executing successful social media and influencer campaigns across the GCC
- Strong understanding of social media platforms, content creation, and the regional influencer landscape
- Excellent communication and stakeholder management skills
- Analytical mindset with ability to use insights to optimise campaign performance
- Highly organised, proactive, and able to manage multiple projects in a fast paced environment
- Excellent written and verbal communication skills in English; Arabic is an advantage
Full Job Posting
About the Role
- Strategic, creative, and commercially minded Social Media & Influencer Marketing Manager to lead integrated social media and influencer marketing strategies for a leading global consumer brand.
- Role combines creative storytelling, influencer partnerships, community management, and data driven campaign optimisation to build brand awareness, advocacy, and business growth across the GCC.
Key Responsibilities Strategy & Planning
- Develop and execute integrated social media and influencer marketing strategies aligned with business objectives and market priorities.
- Adapt global campaigns and create locally relevant content and campaign narratives for GCC and wider Middle East audiences.
- Identify emerging social, cultural, and consumer trends to keep the brand at the forefront of the market.
Key Responsibilities Social Media & Influencer Management
- Lead content planning and execution across key social media platforms.
- Manage influencer and creator partnerships from identification and briefing through to execution and performance reporting.
- Build and nurture engaged online communities through authentic conversations and user generated content.
- Monitor channel performance and optimise campaigns using data driven insights.
Key Responsibilities Collaboration
- Partner with marketing, ecommerce, media, retail, product, and agency teams to deliver integrated campaigns.
- Support product launches and key marketing initiatives through compelling social first content.
- Ensure consistent brand messaging across all social and digital channels.
Key Responsibilities Budget & Performance
- Manage social media and influencer marketing budgets effectively.
- Define, monitor, and report on campaign KPIs, applying insights to continuously improve performance.
Skills & Experience
- Minimum 5 years' experience in social media, influencer marketing, or digital marketing, preferably within consumer, retail, lifestyle, FMCG, or consumer electronics brands.
- Proven experience developing and executing successful social media and influencer campaigns across the GCC.
- Strong understanding of social media platforms, content creation, and the regional influencer landscape.
- Excellent communication and stakeholder management skills.
- Analytical mindset with ability to use insights to optimise campaign performance.
- Highly organised, proactive, and able to manage multiple projects in a fast paced environment.
- Excellent written and verbal communication skills in English; Arabic is an advantage.
What We're Looking For
- Thinks strategically and brings creative ideas to life.
- Stays ahead of social media, consumer, and cultural trends, with strong understanding of what resonates with audiences across the GCC and wider Middle East.
- Has a strong eye for content, storytelling, and emerging digital platforms.
- Thrives in a fast paced, collaborative environment and enjoys turning ideas into impactful campaigns.
- Builds strong relationships with colleagues, agencies, creators, and partners.
- Uses data and insights to optimise performance and continuously improve results.
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