Social Media Executive
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Key skills for this role
About the Role
Justlife is looking for a creative Social Media Executive to build and grow social channels across Instagram, TikTok, YouTube, and LinkedIn. The role involves hands-on content creation, community engagement, and influencer collaborations.
Key Skills for This Role
Responsibilities
- Own social end to end across Instagram, TikTok, YouTube, Snapchat, and LinkedIn
- Create and curate content, run community engagement, and lead influencer collaborations
- Coordinate photo and video shoots
- Track performance and feed insights into content strategy
- Be on camera and host content
Requirements
- 3 to 4 years creating and growing social content across Instagram and TikTok, including hands on influencer marketing
- Comfortable and confident on camera
- Strong storytelling and creative copywriting
- Hands on editing for TikTok and Reels
- Deep understanding of social trends, formats, and platforms
- Cultural fluency in the UAE
- Experience coordinating photo and video shoots
Full Job Posting
Overview
- Team: Marketing | Location: Dubai, UAE | Type: Full Time
- Make the content that makes the GCC stop, watch, and follow, and grow our channels from the ground up.
The Role
- Own social end to end across Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
- Create and curate content, run community engagement, and lead influencer collaborations.
- Coordinate photo and video shoots, read the numbers, and turn what's working into the next post.
- Often be on camera yourself.
- Report to the Social Media Lead and own your channels day to day.
What Success Looks Like in Your First 6 Months
- Grow the channels from mostly one channel to a live presence across Instagram, TikTok, YouTube, and LinkedIn.
- Ship scroll stopping content: create, edit, and post Reels and TikToks quickly, often featuring yourself.
- Build trust, not just reach: make content that real people find genuinely helpful.
- Run influencer collaborations: find the right creators, manage partnerships, track reach and bookings.
- Own the shoots: plan and coordinate photo and video shoots that match the brand.
- Read the numbers: track performance and feed insights back into content.
What We're Looking For
- Must haves: 3 4 years creating and growing social content across Instagram and TikTok, including hands on influencer marketing.
- Comfortable and confident on camera.
- Strong storytelling and creative copywriting.
- Hands on editing for TikTok and Reels.
- Deep understanding of social trends, formats, and platforms.
- Cultural fluency in the UAE.
- Experience coordinating photo and video shoots.
- Nice to haves: Experience in service, consumer, lifestyle, or healthcare industry; degree in Business, Communications, Marketing; familiarity with Canva, Adobe Creative Suite, Hootsuite, or Buffer.
Why Justlife, Why Now
- Started in 2015 by digitalizing home cleaning in the UAE.
- Operates across 10+ cities, with 200+ full time employees, 5K+ service professionals, and over 15 million sessions delivered.
- A scaling tech company and one of the region's AI pioneers, building the most loved super app for home services.
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