English Copywriter
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Key skills for this role
About the Role
Justlife is hiring an English Copywriter to own the brand voice across CRM, funnel content, ads, and offline materials for the GCC market. The role requires a portfolio showing copy that moved metrics, exceptional written English, and multi-channel copywriting experience.
Key Skills for This Role
Responsibilities
- Own CRM copy – write push notifications, WhatsApp messages, and email that drive CTR
- Shape the funnel – craft service descriptions and funnel content that carry customers from interest to booking
- Brief design and ship campaigns – turn ideas into sharp briefs, partner with designers, and take ads and offline materials from concept to execution
- Define the brand voice – set the standard so every piece sounds like Justlife
- Bring new ideas – introduce fresh angles and formats that lift engagement
Requirements
- A portfolio that shows copy that worked – pieces that moved a metric or shaped a brand
- Exceptional written English – clear, persuasive, and grammatically flawless across email, social, and web
- Proven multi channel copywriting across formats and channels – CRM, web, social, ads
- Fast without dropping the bar – strong first pass accuracy
Full Job Posting
The Role
- You’ll own the Justlife voice across the entire customer journey — CRM campaigns (push, SMS, email), funnel and service content, copy for new product features, ad concepts, and offline materials like banners and flyers.
- You’ll write the briefs designers build from, take ideas from concept to execution, and partner daily with Marketing Performance, Business Development, Product, and Customer Service.
- You’ll report to the Content Lead — and have the room to shape how the brand sounds as we scale.
What You’ll Own in Your First 6 Months
- Own CRM copy. Write push notifications, WhatsApp messages, and email people actually open and click — and move CTR.
- Shape the funnel. Craft service descriptions and funnel content that carry customers from interest to booking.
- Brief design and ship campaigns. Turn ideas into sharp briefs, partner with designers, and take ads and offline materials from concept to execution.
- Define the brand voice. Set the standard so every piece sounds like Justlife — consistent, on tone, and clean on the first pass.
- Bring new ideas. Introduce fresh angles and formats that lift engagement, not just fill the calendar.
What We’re Looking For
- A portfolio that shows copy that worked. Pieces you can point to that moved a metric — open rate, CTR, conversion — or shaped a brand.
- Exceptional written English. Clear, persuasive, and grammatically flawless across email, social, and web.
- Proven multi channel copywriting. Across formats and channels — CRM, web, social, ads.
- Fast without dropping the bar. Strong first pass accuracy — you sweat both the concept and the comma.
What’s In It For You
- The work itself. Your words in front of millions across the GCC, real ownership of a brand voice, and the room to make creative calls.
- We grow you. Training, a clear growth path, and a fast company that makes for fast careers.
- We care about you. Your birthday = a bonus day off (JustHoliday). Free Justlife service credits. Team challenges and socials.
- We recognize you. JustHeroes rewards, referral bonuses, and company discounts.
Why Justlife, Why Now
- We started in 2015 by digitalising home cleaning in the UAE. Today we operate across 10+ cities, with 200+ full time employees, 25K+ service professionals, and over 15 million sessions delivered.
- We’re a scaling tech company — and one of the region’s AI pioneers — with the ambition to build the most loved super app for home services in the region.
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