Social Media Executive

Company Description

Key Responsibilities

• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Manage daily content posting across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
• Create engaging content including captions, reels, stories, graphics, and promotional campaigns.
• Plan and manage paid advertising campaigns for lead generation and conversions.
• Monitor social media performance metrics and prepare monthly analytics reports.
• Engage with followers, respond to inquiries, and maintain community interaction.
• Collaborate with designers, videographers, and marketing teams for campaign execution.
• Stay updated with social media trends, competitor activities, and platform updates.
• Coordinate influencer marketing and partnership campaigns when required.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience in social media marketing or digital marketing.
• Strong understanding of Meta Ads, Google Ads, and social media analytics tools.
• Excellent communication and copywriting skills.
• Knowledge of Canva, Adobe Creative Suite, or video editing tools is a plus.
• Ability to manage multiple campaigns and meet deadlines.
• Creative mindset with strong attention to detail.

Preferred Skills

• Content creation and branding expertise.
• Experience with performance marketing and lead generation.
• Understanding of SEO and digital marketing strategies.
• Photography/videography skills are an advantage.

Experience

Salary

Benefits

• Career growth opportunities
• Performance bonuses
• Flexible work environment
• Training and development support