Social Media & Content Strategist
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Key skills for this role
About the Role
About the Role The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art &.
Key Skills for This Role
Responsibilities
- Develop and own the overall social media and content strategy aligned with organisational and brand objectives.
- Define content pillars, platform specific approaches, and audience segmentation strategies for each brand.
- Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross brand synergies.
- Identify trends, cultural moments, and content opportunities that enhance visibility and relevance.
- Lead experimentation across formats including reels, carousels, stories, short form video, and emerging platform features.
- Build and manage structured content calendars across all brands and platforms.
- Work closely with Brand Managers to translate brand priorities into content plans.
- Lead the social media and content strategy for major campaigns.
- Translate content strategy into clear, actionable creative briefs for content production teams.
- Set and enforce content quality standards, platform specifications, and brand consistency.
- Own social media performance tracking across all brands.
- Define and maintain community management guidelines and response frameworks.
Requirements
- Bachelor's degree in Marketing, Communications, Media, or related field
- 8 to 10 years of experience in social media strategy and digital content development
- Proven experience leading social media and content strategy across multi brand or multi channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams
- Experience in hospitality, lifestyle, or cultural sectors preferred
- GCC or Middle East experience strongly preferred
Full Job Posting
Role Overview
- The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.
- This role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio.
- It is responsible for translating brand and business priorities set by Brand Managers and senior leadership into cohesive digital storytelling strategies that drive measurable growth, engagement, and demand.
Social Media & Content Strategy
- Develop and own the overall social media and content strategy aligned with organisational and brand objectives.
- Define content pillars, platform specific approaches, and audience segmentation strategies for each brand.
- Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross brand synergies.
- Identify trends, cultural moments, and content opportunities that enhance visibility and relevance.
- Lead experimentation across formats including reels, carousels, stories, short form video, and emerging platform features.
Content Planning & Calendar Management
- Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging.
- Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans.
- Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments.
- Ensure content planning cycles are disciplined, with adequate lead time for production and approval.
Campaign Content Strategy
- Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations.
- Develop campaign specific content frameworks covering messaging, format mix, platform deployment, and sequencing.
- Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels.
- Conduct post campaign content performance reviews with clear learnings and recommendations.
Content Production Briefing & Quality Standards
- Translate content strategy into clear, actionable creative briefs for content production teams.
- Set and enforce content quality standards, platform specifications, and brand consistency across all output.
- Review and approve content before publication to ensure strategic alignment and production quality.
- Ensure agency produced social media content meets the same standards and frameworks as in house content.
Performance & Optimisation
- Own social media performance tracking across all brands, monitoring engagement quality, audience growth, conversion signals, and content effectiveness.
- Provide regular performance reporting to Brand Managers and senior leadership with clear insights and optimisation recommendations.
- Optimise content strategy, format mix, and posting cadence based on data and audience insights.
- Work with the Digital Marketing Specialist to align organic content performance with paid media strategy.
Community Management & Governance
- Define and maintain community management guidelines, response frameworks, and escalation protocols across all brand accounts.
- Set tone of voice standards for community interaction, ensuring consistency with each brand's positioning.
- Provide guidance to Marketing Specialists and agency teams on best practices for community engagement.
- Monitor audience sentiment and surface insights that inform content and brand strategy.
Agency Oversight (Social Media Content)
- Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow for social media content production for accounts managed by external agencies.
- Review agency produced content plans and output to ensure alignment with brand positioning and platform strategy.
- Provide structured feedback to agencies.
- Collaborate with Brand Managers on agency performance reviews as they relate to social media and content quality.
Qualifications
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility.
- Proven experience leading social media and content strategy across multi brand or multi channel portfolios.
- Strong understanding of analytics tools, platform insights, and content performance measurement.
- Experience briefing and directing content production teams, including video, design, and copywriting.
- Experience setting standards for and overseeing agency produced social media content.
- Experience in hospitality, lifestyle, or cultural sectors is preferred.
- GCC or Middle East experience is strongly preferred.
Key Attributes
- Strategic thinker with strong digital fluency and platform expertise.
- Deep understanding of audience behaviour, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
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