Senior Brand Manager F&B Hospitality Portfolio
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Key skills for this role
About the Role
About the Role The Senior Brand Manager F&B Hospitality Portfolio leads the strategic and operational marketing direction for all QC+ food and beverage brands, including but not.
Key Skills for This Role
Responsibilities
- Define and continuously refine positioning and value proposition for each F&B brand
- Develop annual and quarterly marketing strategies aligned with business priorities
- Build and manage an integrated portfolio marketing calendar across all F&B brands
- Own marketing performance across all F&B brands with clearly defined KPIs
- Lead integrated campaign planning across seasonal launches, chef collaborations, and partnerships
- Manage external agency partners and conduct performance reviews
- Own the portfolio's marketing budget, including planning, allocation, and tracking
- Act as primary marketing counterpart to chefs, restaurant managers, and F&B operations teams
- Provide strategic direction and daily oversight to the Marketing Specialist
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 7 to 10 years of experience in brand management
- Strong preference for hospitality or food and beverage sector experience
- Proven experience managing multi brand portfolios
- Strong experience in campaign development, performance tracking, and integrated marketing planning
- Demonstrated experience managing and mentoring direct reports
- Experience managing external agency relationships
- Experience with marketing budget ownership and financial stewardship
- GCC or Middle East experience is strongly preferred
Full Job Posting
About the Role
- The Senior Brand Manager F&B Hospitality Portfolio leads the strategic and operational marketing direction for all QC+ food and beverage brands.
- This role owns brand positioning, marketing strategy, campaign performance, agency management, budget stewardship, and team leadership.
Key Responsibilities
- Define and continuously refine positioning and value proposition for each F&B brand.
- Develop annual and quarterly marketing strategies aligned with business priorities.
- Build and manage an integrated portfolio marketing calendar across all F&B brands.
- Identify cross brand synergies and shared audience opportunities.
- Ensure brand standards, tone of voice, and visual identity are consistently applied.
- Own marketing performance across all F&B brands with clearly defined KPIs.
- Translate business targets into campaign objectives and measurable marketing KPIs.
- Partner with operations and finance to align campaign timing with commercial priorities.
- Track and analyze campaign effectiveness using performance metrics.
- Optimize messaging, activation strategy, and channel mix based on data.
- Lead structured campaign reviews with clear recommendations.
- Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments.
Campaign Planning and Governance
- Coordinate with Shared Services teams including Social Strategy, PR & Communications, Digital & Performance, and Content Production.
- Review and approve campaign assets to ensure strategic consistency.
- Enforce disciplined planning cycles, reporting cadence, and performance reviews.
Agency Management
- Own the relationship with external agency partners supporting brands within the portfolio.
- Provide strategic briefs, brand guardrails, and clear performance expectations.
- Conduct regular agency performance reviews against agreed KPIs and SLAs.
- Ensure agency output is aligned with brand positioning, tone of voice, and quality standards.
Budget Stewardship
- Own the portfolio's marketing budget, including planning, allocation across brands, and tracking spend against performance.
- Ensure budget decisions are aligned with portfolio priorities and business objectives.
- Provide regular budget reporting and flag risks or reallocation needs.
Stakeholder and Operations Alignment
- Act as the primary marketing counterpart to chefs, restaurant managers, and F&B operations teams.
- Ensure marketing initiatives are aligned with operational readiness and guest experience.
- Provide structured marketing guidance while constructively challenging initiatives that do not align with brand positioning.
Team Leadership
- Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio.
- Set clear priorities and protect focus against reactive, last minute activity.
- Ensure accurate reporting, performance analysis, and continuous optimization.
- Elevate standards of execution and embed structured ways of working.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7 to 10 years of experience in brand management, with strong preference for hospitality or food and beverage sectors.
- Proven experience managing multi brand portfolios.
- Strong experience in campaign development, performance tracking, and integrated marketing planning.
- Demonstrated experience managing and mentoring direct reports.
- Experience managing external agency relationships and holding partners accountable.
- Experience with marketing budget ownership and financial stewardship.
- GCC or Middle East experience is strongly preferred.
Key Attributes
- Strategic thinker with structured planning capabilities.
- Strong leadership and people management capabilities.
- Highly organized with the ability to manage multiple brands simultaneously.
- Strong creative judgment and attention to detail.
- Confident communicator with strong stakeholder management skills.
- Hands on, accountable, and solution oriented.
- Able to switch between strategic oversight and operational detail as the portfolio demands.
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