Senior Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
About the Role The Senior Marketing Specialist supports the development, implementation, monitoring, and evaluation of marketing and communications strategies to fully support t.
Key Skills for This Role
Responsibilities
- Support the development and delivery of the marketing strategy for QC+ business units, with focus on in house F&B operations, e commerce, and retail activity.
- Develop and implement plans to ensure successful implementation of QC+ marketing strategy.
- Develop initiatives and programs to strengthen brand value and reach of QC+ businesses.
- Develop and implement cross channel digital marketing activity (SEM, SEO, social media, email marketing).
- Develop cross platform advertising and promotional campaigns.
- Support the Head of Marketing & Communications with development of marketing and communication budgets.
- Maximize use of targeted market information for planning and evaluation of marketing activity.
- Support conduct of periodic analysis of marketplace to evaluate market environment and competitor offerings.
- Develop and maintain strong relationships with QM marketing and PR focal points.
- Conduct analysis of results of marketing activity to gauge ROI and identify learnings.
- Develop and execute a comprehensive social media strategy.
- Develop content and materials in support of QC+ marketing and communication activity.
Requirements
- Experience in developing and implementing marketing strategies
- Experience in digital marketing including SEM, SEO, social media, and email marketing
- Ability to develop cross platform advertising and promotional campaigns
- Strong analytical skills for market analysis and ROI evaluation
- Experience in content creation for social media and marketing materials
Full Job Posting
Role Overview
- The Senior Marketing Specialist supports the development, implementation, monitoring, and evaluation of marketing and communications strategies to fully support the objectives of the business, maximizing exposure to local and international audiences.
Key Responsibilities
- Support the development and delivery of the marketing strategy for QC+ business units, with a particular focus on in house F&B operations, e commerce, and retail activity.
- Develop and implement plans to ensure that the QC+ marketing strategy is successfully implemented by working closely with the QM marcomms function and key stakeholders.
- Develop initiatives and programs to strengthen the brand value and reach of QC+ businesses (e.g., QC+ Gift Shop, IDAM by Alain Ducasse, Cass Art Qatar, etc.) and effectively drive increased revenues.
- Develop and implement cross channel digital marketing activity (incorporating SEM, SEO, social media, email marketing, etc.).
- Develop cross platform advertising and promotional campaigns, ensuring compatibility with public relations efforts, obtaining required approvals for all advertising activity.
- Support the Head of Marketing & Communications with the development of marketing and communication budgets.
- Maximize use of targeted market information, including customer profile, behavior, and yield data, for the planning and evaluation of marketing and communications activity.
- Support the conduct of periodic analysis of the marketplace to evaluate market environment, audience groups and competitor offerings, recommending adaptations to QC+ communications accordingly.
- Develop and maintain strong relationships with QM marketing and PR focal points, museum and exhibitions department management, QM IT, and QM audience engagement functions.
- Conduct analysis of the results of marketing activity in order to gauge return on investment (where possible to evaluate a quantitative ROI) and identify learnings to improve future marketing activity.
Social Media
- Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing objectives.
- Assist in the development and maintenance of a structured calendar of marketing and communication activities.
- Ensure that content for social media channels is posted in a timely manner and that consumer reactions to posts/promotions are monitored.
- Monitor and report on social media performance metrics and use data to continually refine and improve the company's social media strategy.
Content Creation
- Develop content and materials in support of QC+ marketing and communication activity including, but not limited to, content for social media, media kits, content for websites related to QC+ business etc.
- Maximize use of targeted market information, including customer profile, behaviour and yield data, for the planning and evaluation of marketing and communications activity.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at QC Plus
Multimedia Content Creator
Doha, QAT
About the Role The Multimedia Content Creator will be responsible for capturing, producing, and editing high quality photo and video content across QC+ brands and initiatives, i...
Social Media & Content Strategist
Doha, QAT
About the Role The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art &...
Senior Brand Manager F&B Hospitality Portfolio
Doha, QAT
About the Role The Senior Brand Manager F&B Hospitality Portfolio leads the strategic and operational marketing direction for all QC+ food and beverage brands, including but not...
Graphic Designer
Qatar, QAT
About the Role The Graphic Designer will assist the design team in creating visually engaging content across multiple platforms, including print and digital media. This role inv...
Senior Web Developer / Full-Stack Developer
Doha, QAT
About the Role We are looking for a Full-Stack Developer with strong frontend engineering skills and solid API/integration experience. The candidate will work across React/TypeS...
Memberships Specialist
Qatar, QAT
About the Role The Membership Specialist supports and oversees the planning, coordination, and implementation of various strategic initiatives and projects related to the work o...
Senior QA Engineer
Qatar, QAT
About the Role The Senior QA Engineer will own quality assurance planning, testing, defect governance, automation support, release validation, and production-readiness quality a...
Commis
, QAT
QC Plus is hiring a Commis to assist in food preparation and service in Doha, Qatar. The role involves following chef instructions, controlling costs, maintaining hygiene standards, and ensuring high-quality food output.
Multimedia Content Creator
Doha, QAT
Social Media & Content Strategist
Doha, QAT
Senior Brand Manager F&B Hospitality Portfolio
Doha, QAT
Graphic Designer
Qatar, QAT
Senior Web Developer / Full-Stack Developer
Doha, QAT
Memberships Specialist
Qatar, QAT
Senior QA Engineer
Qatar, QAT
Commis
, QAT