SEO Specialist
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Key skills for this role
About the Role
A Dubai-based company seeks an SEO Specialist to improve online visibility and drive organic traffic through technical SEO, keyword research, content strategy, and performance analysis.
Key Skills for This Role
Responsibilities
- Develop and implement effective SEO strategies to improve organic search rankings
- Conduct keyword research and competitor analysis to identify growth opportunities
- Perform technical SEO audits and recommend improvements
- Optimize website content, metadata, internal linking, and site structure
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools
- Build and execute ethical link building strategies
- Collaborate with content creators to develop SEO optimized content
- Track, analyze, and report on SEO performance and key metrics
- Stay updated on search engine algorithm changes and SEO best practices
- Support local SEO initiatives, including Google Business Profile optimization
Requirements
- Bachelor's degree in Marketing, IT, Computer Science, or a related field
- Minimum of 3 years of hands on SEO experience
- Strong knowledge of technical, on page, and off page SEO
- Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools
- Familiarity with WordPress or other CMS platforms
- Understanding of HTML, CSS, and website structure is an advantage
- Excellent analytical and problem solving skills
- Strong communication and organizational skills
Full Job Posting
About the Role
- We are seeking a results driven SEO Specialist to join our team in Dubai.
- The ideal candidate will be responsible for improving our company's online visibility, driving qualified organic traffic, and increasing lead generation through effective SEO strategies.
- This role requires a strong understanding of technical SEO, on page and off page optimization, keyword research, content strategy, and website performance analysis.
Key Responsibilities
- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Perform technical SEO audits and recommend improvements.
- Optimize website content, metadata, internal linking, and site structure.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Build and execute ethical link building strategies.
- Collaborate with content creators to develop SEO optimized content.
- Track, analyze, and report on SEO performance and key metrics.
- Stay updated on search engine algorithm changes and SEO best practices.
- Support local SEO initiatives, including Google Business Profile optimization.
Requirements
- Bachelor's degree in Marketing, IT, Computer Science, or a related field.
- Minimum of 3 years of hands on SEO experience.
- Strong knowledge of technical, on page, and off page SEO.
- Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
- Familiarity with WordPress or other CMS platforms.
- Understanding of HTML, CSS, and website structure is an advantage.
- Excellent analytical and problem solving skills.
- Strong communication and organizational skills.
- UAE experience is preferred.
Preferred Qualifications
- Experience working with professional services firms (e.g., legal, accounting, consulting, healthcare) is an advantage.
- Experience managing local SEO campaigns.
- Knowledge of Google Ads is a plus.
- Experience generating qualified leads through SEO strategies.
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