SEO & AEO Product Manager
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Key skills for this role
About the Role
eBay is seeking an SEO & AEO Technical Product Manager to own the strategy and development of products that improve discoverability on search engines and AI-based platforms.
Key Skills for This Role
Responsibilities
- Lead product efforts to make eBay content discoverable, trustworthy, and answer eligible for AI powered search and generative experiences
- Define and complete the SEO & AEO product roadmap, aligning initiatives with business goals and search platform evolution
- Balance near term SEO wins with long term investments in AI readiness and answer first discovery
- Serve as subject matter expert on technical SEO and Answer Engine Optimization, ensuring guidelines are embedded into platform architecture
- Drive initiatives related to crawlability, indexing, rendering, site performance, internal linking, structured data, and entity modeling
- Define benchmarks and success metrics for SEO and AEO performance
- Examine data from tools such as Google Search Console, BigQuery, SEMrush, Lumar, and internal platforms to inform prioritization
- Use experimentation and analysis to validate impact and iterate on product improvements
- Stay current on search engine updates, AI search trends, structured data standards, and competitive strategies
- Proactively assess risks and opportunities from platform changes (e.g., generative SERPs, zero click answers)
Requirements
- 6+ years of experience in technical SEO, product management, or related roles
- Bachelor's degree in Computer Science, Business, Marketing, or related field, or equivalent experience
- Demonstrated understanding of search technologies, generative experiences, or content optimization for LLMs is strongly preferred
- Deep understanding of SEO fundamentals, search engine algorithms, and modern web technologies (HTML, CSS, JavaScript)
- Practical experience using tools like Google Search Console, BigQuery, Google Colab, Screaming Frog, Lumar, SEMrush, SimilarWeb, Profound and internal analytics platforms
- Familiarity with structured data, schema.org, entity optimization, and machine readable content frameworks
Full Job Posting
About The Team And The Role
- eBay SEO develops scalable, creative solutions to boost user discovery through search, social, and AI enhanced answer engines.
- We are seeking an SEO & AEO Technical Product Manager to own strategy and development of products that improve discoverability on classic search engines and AI based platforms.
- This role combines technical SEO, AI search optimization, and product management.
What You Will Accomplish
- Lead product efforts to make eBay content discoverable, trustworthy, and answer eligible for AI powered search and generative experiences.
- Define and complete the SEO & AEO product roadmap, aligning initiatives with business goals and search platform evolution.
- Balance near term SEO wins with long term investments in AI readiness and answer first discovery.
- Serve as subject matter expert on technical SEO and Answer Engine Optimization, ensuring guidelines are embedded into platform architecture and tooling.
- Drive initiatives related to crawlability, indexing, rendering, site performance, internal linking, structured data, and entity modeling.
- Define benchmarks and success metrics for SEO and AEO performance, including rankings, traffic quality, rich result coverage, and AI answer visibility.
- Examine data from tools such as Google Search Console, BigQuery, SEMrush, Lumar, and internal platforms to inform prioritization and decision making.
- Use experimentation and analysis to validate impact and iterate on product improvements.
- Stay current on search engine updates, AI search trends, structured data standards, and competitive strategies.
- Proactively assess risks and opportunities from platform changes (e.g., generative SERPs, zero click answers).
What You Will Bring
- 6+ years of experience in technical SEO, product management, or related roles.
- Bachelor's degree in Computer Science, Business, Marketing, or a related field, or equivalent experience.
- Demonstrated understanding of search technologies, generative experiences, or content optimization for LLMs is strongly preferred.
- Deep understanding of SEO fundamentals, search engine algorithms, and modern web technologies (HTML, CSS, JavaScript).
- Practical experience using tools like Google Search Console, BigQuery, Google Colab, Screaming Frog, Lumar, SEMrush, SimilarWeb, Profound and internal analytics platforms.
- Familiarity with structured data, schema.org, entity optimization, and machine readable content frameworks.
Additional Details
- Base pay range: CAD 133,200 CAD 177,800.
- Total compensation may include target bonus and restricted stock units, plus benefits.
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