Ads incentives partner manager
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Key skills for this role
About the Role
eBay is seeking an Ads Incentives Partner Manager to shape and drive advertising incentive programs that accelerate seller adoption and advertising revenue. You will own strategy, cross-functional leadership, program execution, and performance optimization.
Key Skills for This Role
Responsibilities
- Shape strategy for advertising incentive programs to drive seller activation, retention, and revenue growth
- Analyze business data and market trends to identify high impact incentive opportunities
- Partner with product, analytics, and finance to set program goals, target audiences, and success metrics
- Serve as primary marketing partner for advertising incentives across cross functional teams
- Own end to end planning and delivery of incentive based advertising projects from concept through launch and optimization
- Own global incentive roadmap, operating cadence, and launch calendar across multiple markets
- Partner with analytics to build measurement frameworks and evaluate program success
- Improve workflows, documentation, and governance supporting incentive programs
Requirements
- Bachelor’s degree or equivalent experience in a related field
- Experience in partner marketing, marketing program management, product marketing, growth marketing, or marketing operations
- Track record of leading complex programs with multiple teams and dependencies
- Strong business judgment and ability to connect program decisions to customer and revenue impact
- Excellent stakeholder management skills with ability to influence without authority
- Strong project and program management capabilities
- Analytical approach with experience turning performance data into actionable next steps
- Clear, direct communication skills and strong attention to detail
Full Job Posting
About the Team and the Role
- The Ads Incentives Partner Manager shapes and drives eBay Advertising incentive programs that accelerate seller adoption, boost advertiser engagement, and advertising revenue.
- This role sits at the intersection of commercial strategy, marketing execution, and program leadership.
What you will accomplish
- Shape strategy for advertising incentive programs to drive seller activation, retention, and revenue growth
- Analyze business data and market trends to find high impact incentive opportunities
- Partner with product, analytics, and finance to set program goals, target audiences, and success metrics
- Serve as primary marketing partner for advertising incentives across product, analytics, finance, legal, and operations
- Own end to end planning and delivery of incentive based advertising projects
- Own global incentive roadmap, operating cadence, and launch calendar across multiple markets
- Partner with analytics to build measurement frameworks and evaluate program success
- Improve workflows, documentation, and governance supporting incentive programs
What you’ll bring
- Bachelor’s degree or equivalent experience in a related field
- Experience in partner marketing, marketing program management, product marketing, growth marketing, or marketing operations
- Track record of leading complex programs with multiple teams
- Strong business judgment and ability to connect program decisions to customer and revenue impact
- Excellent stakeholder management skills
- Strong project and program management capabilities
- Analytical approach to work
- Clear, direct communication skills and strong attention to detail
Preferred
- Experience in e commerce, digital marketplaces, online advertising, or retail media
- Experience managing promotions, incentives, or lifecycle marketing programs
- Familiarity with CRM tools, campaign operations, or marketing analytics platforms
- Experience operating across global organizations and multiple regions
- Familiarity with seller, advertiser, or customer engagement programs
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