Senior Specialist Marketing
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Key skills for this role
About the Role
Dubai Civil Aviation Authority is seeking a Senior Specialist Marketing to develop and implement marketing strategies, manage campaigns, and build brand awareness. The role requires a Bachelor's degree in Marketing and International Business, 4-7 years of marketing experience, and relevant certifications.
Key Skills for This Role
Responsibilities
- Develop and implement annual marketing strategy aligned with authority's strategic objectives
- Develop and plan marketing budget in coordination with Head of Corporate Marketing & Communication Office
- Lead and develop authority's marketing campaigns and analyze performance
- Manage creative production of online and offline marketing assets, graphic design, and video production
- Develop the authority's brand and ensure consistent messaging across all mediums
- Design digital marketing strategy to drive website traffic and increase brand awareness
- Ensure implementation of regular Risk Assessment for all marketing functions
- Support management of sponsorship events and external community initiatives
- Manage relationships with marketing agencies and monitor performance
- Ensure compliance with non disclosure and confidentiality agreements and IT security policies
Requirements
- Bachelor's degree in Marketing and International Business
- Master's degree preferred
- At least 4 7 years of working experience in Marketing or in a professional role
- Business Development Certificate
- Certified Branding Manager
- The Strategic Marketing Plan certification
- UAE nationality required
Full Job Posting
Role Purpose
- Ensuring the setting of specific objectives to develop a cohesive marketing strategy for the authority.
- Aligning authority's goals with the development of marketing campaigns.
- Designing digital marketing campaigns and understanding key performance indicators.
- Building the authority's brand and planning sustainable brand awareness.
Key Responsibilities/Duties
- Develop and implement annual & strategy plan related to marketing function.
- Contribute to organization's annual business plan and long term strategy through research and analysis.
- Develop organization's marketing Policies & Processes.
- Develop & plan Marketing Budget in coordination with Head of Corporate Marketing & Communication Office.
- Monitor and analyze expenditure of marketing functions to ensure performance within allocated budget.
- Lead and develop authority's marketing campaigns and analyze performance.
- Devise and utilize marketing campaign techniques and tools from concept to completion.
- Manage creative production of online and offline marketing assets, graphic design, and video production.
- Develop the authority's brand and ensure integration throughout all mediums.
- Design digital marketing strategy to drive website traffic and increase brand awareness.
- Ensure implementation of regular Risk Assessment for all marketing functions.
- Support management of sponsorship events and external community initiatives.
Qualifications
- Bachelor's Degree in Marketing and International Business.
- Master's Degree (preferred).
- Business Development Certificate.
- Certified Branding Manager.
- The Strategic Marketing Plan certification.
- At least 4 7 years working experience in Marketing or in a professional role.
Additional Information
- Job Category: Marketing, Promotion and Events.
- Advertiser: Dubai Civil Aviation Authority.
- Required Nationality: UAE Only.
- Schedule Time: Full time.
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