Senior Specialist - Marketing - Abudhabi
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Key skills for this role
About the Role
Higher Colleges of Technology seeks a Senior Specialist - Marketing to handle media communication activities, align communications across HCT, maintain social media accounts and websites, and build media relationships to ensure positive coverage.
Key Skills for This Role
Responsibilities
- Develop HCT’s media communication activities (e.g., speeches, press releases, media briefings, brochures, news conferences, publications, advertisements, promotions, events, digital marketing)
- Identify key media channels to build relationships with
- Maintain and update a community and media contact database with local and international media
- Send out invitations to the press and prepare press releases
- Follow up with relevant stakeholders to publish articles and interviews about student and alumni success stories
- Develop and update HCT’s website and social media content based on different functions’ activities and initiatives
- Maintain social media accounts and websites, ensuring a professional and consistent image
- Post news regarding HCT services, activities and announcements on social media platforms
- Store and archive website and social media content and maintain access to data
- Respond to stakeholders’ inquiries, suggestions and complaints on social media platforms
- Resolve any technical problems or issues regarding HCT website and social media accounts through coordination with IT
Requirements
- Experience in media communication activities
- Ability to develop press releases, brochures, advertisements, and digital marketing content
- Experience maintaining social media accounts and websites
- Strong relationship building skills with media
Full Job Posting
Position Summary
- The Senior Specialist – Marketing is responsible for handling media communication activities and aligns all communications across HCT to ensure consistent messages are being conveyed to the public.
- He/she is responsible for the maintenance of social media accounts and websites and for maintaining contacts with local media to ensure the release of positive media coverage.
Main Responsibilities
- Develop HCT’s media communication activities (e.g. speeches, press releases, media briefings, brochures, news conferences, publications, advertisements, promotions, events, digital marketing, etc.) and align all communications across HCT and the entirety of its functions, to maintain that consistent
- Identify key media channels to build relationships with.
- Maintain and update a community and media contact database with local and international media to ensure that student achievements and HCT receive frequent and positive media coverage.
- Send out invitations to the press and prepare press releases.
- Follow up with relevant stakeholders to publish articles and interviews about student and alumni success stories, projects, international field trips and other best practices at HCT.
- Develop and update HCT’s website and social media content based on the different functions’ activities and initiatives.
- Maintain social media accounts and websites, ensuring that a professional and consistent image is established across the social media network.
- Post news regarding HCT services, activities and announcements on social media platforms.
- Store and archive website and social media content and maintain access to data as and when required.
- Respond to stakeholders’ inquiries, suggestions and complaints on social media platforms in coordination with appropriate functions and campuses across HCT.
- Resolve any technical problems or issues regarding HCT website and social media accounts through coordination with IT.
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