Senior SEO Content Strategist
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Key skills for this role
About the Role
We are looking for a Senior SEO Content Strategist to own and accelerate organic growth for a high-growth fintech and cryptocurrency platform. The role combines technical SEO, content strategy, and digital PR.
Key Skills for This Role
Responsibilities
- Own and execute the complete organic growth strategy, including keyword research, competitive analysis, SEO roadmap development, and performance targets
- Develop and implement technical SEO improvements across website architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals, and overall search performance
- Partner with developers and designers to translate SEO requirements into actionable improvements and ensure new product launches follow SEO best practices
- Manage SEO tools and reporting platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog to identify opportunities and provide actionable insights
- Create and optimize content strategies across blogs, landing pages, and educational resources, producing high quality SEO focused content
- Write and edit accurate, engaging content that explains complex fintech and cryptocurrency topics clearly while maintaining compliance standards
- Conduct content audits to refresh, consolidate, and improve existing content libraries for stronger performance
- Develop and support digital PR initiatives through research based campaigns, industry insights, and link earning assets
- Manage outreach opportunities through platforms such as HARO, Qwoted, and similar channels to secure high authority media coverage
- Monitor backlink performance, domain authority, referring domains, and earned media impact to continuously improve SEO strategies
- Collaborate with cross functional teams to align organic growth initiatives with broader marketing and business objectives
Requirements
- 5 7 years of combined SEO and content marketing experience, ideally within fintech, cryptocurrency, financial services, or another regulated industry
- Proven experience increasing organic traffic, improving rankings, and driving conversions through SEO strategy and execution
- Strong technical SEO knowledge, including search algorithms, website architecture, page speed optimization, schema markup, and Core Web Vitals
- Exceptional writing and editing skills, with the ability to create publication quality content on complex financial and technology topics
- Hands on experience with digital PR, link building strategies, and earning coverage from authoritative publications
- Proficiency with SEO and analytics tools including Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and CMS platforms such as WordPress or Drupal
- Working knowledge of HTML and CSS with the ability to make basic technical updates when needed
- Strong analytical skills with the ability to turn data into strategic recommendations
- Excellent collaboration skills with experience working across product, compliance, design, growth, and communications teams
Full Job Posting
Role Overview
- This role offers the opportunity to own and accelerate organic growth for a high growth fintech and cryptocurrency platform through advanced SEO, content strategy, and digital PR initiatives.
- You will be responsible for building and executing strategies that increase visibility, attract qualified audiences, and drive measurable organic conversions.
- The position combines technical SEO expertise, content creation, analytics, and authority building campaigns within a fast moving digital environment.
- You will collaborate with product, marketing, communications, design, and compliance teams to transform complex financial topics into valuable content.
- This role provides significant ownership, allowing you to shape the organic growth roadmap and directly influence business performance.
Accountabilities
- Own and execute the complete organic growth strategy, including keyword research, competitive analysis, SEO roadmap development, and performance targets.
- Develop and implement technical SEO improvements across website architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals, and overall search performance.
- Partner with developers and designers to translate SEO requirements into actionable improvements and ensure new product launches follow SEO best practices.
- Manage SEO tools and reporting platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog to identify opportunities and provide actionable insights.
- Create and optimize content strategies across blogs, landing pages, and educational resources, producing high quality SEO focused content.
- Write and edit accurate, engaging content that explains complex fintech and cryptocurrency topics clearly while maintaining compliance standards.
- Conduct content audits to refresh, consolidate, and improve existing content libraries for stronger performance.
- Develop and support digital PR initiatives through research based campaigns, industry insights, and link earning assets.
- Manage outreach opportunities through platforms such as HARO, Qwoted, and similar channels to secure high authority media coverage.
- Monitor backlink performance, domain authority, referring domains, and earned media impact to continuously improve SEO strategies.
- Collaborate with cross functional teams to align organic growth initiatives with broader marketing and business objectives.
Requirements
- 5 7 years of combined SEO and content marketing experience, ideally within fintech, cryptocurrency, financial services, or another regulated industry.
- Proven experience increasing organic traffic, improving rankings, and driving conversions through SEO strategy and execution.
- Strong technical SEO knowledge, including search algorithms, website architecture, page speed optimization, schema markup, and Core Web Vitals.
- Demonstrated ability to independently implement SEO improvements and work closely with technical teams.
- Exceptional writing and editing skills, with the ability to create publication quality content on complex financial and technology topics.
- Hands on experience with digital PR, link building strategies, and earning coverage from authoritative publications.
- Proficiency with SEO and analytics tools including Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and CMS platforms such as WordPress or Drupal.
- Working knowledge of HTML and CSS with the ability to make basic technical updates when needed.
- Strong analytical skills with the ability to turn data into strategic recommendations and communicate insights effectively.
- Excellent collaboration skills with experience working across product, compliance, design, growth, and communications teams.
- Knowledge of cryptocurrency, blockchain, fintech, local SEO, or data visualization tools is considered an asset.
- Ability to work independently in a remote environment while managing priorities and delivering measurable results.
Benefits
- Competitive salary paid in USD on a consistent monthly basis.
- Performance based incentives tied to measurable results.
- Fully remote work opportunity.
- Flexible location options with the ability to work from anywhere in India.
- Paid vacation days and U.S. federal holidays.
- Opportunity to take full ownership of organic growth initiatives and make a measurable business impact.
- Exposure to the fast growing fintech and cryptocurrency industries.
- Collaborative environment where strategic thinking, technical expertise, and creativity are valued.
- Opportunity to work with global teams and innovative digital platforms.
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