Senior Product Marketing Manager
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Key skills for this role
About the Role
American Express Saudi Arabia seeks a Senior Product Marketing Manager to generate demand and positioning for the commercial product portfolio. You will own the end-to-end marketing agenda, including messaging, campaigns, sales enablement, and digital presence.
Key Skills for This Role
Responsibilities
- Develop market facing messaging and positioning for Corporate Cards, Business Card, CTA, vPay, and merchant acceptance
- Translate product value drivers into clear, differentiated propositions by segment
- Drive positioning, demand and engagement for merchant acceptance/acquiring solutions
- Support merchant acquisition, onboarding and retention with targeted campaigns and content
- Design and execute marketing campaigns that drive acquisition and engagement across commercial segments
- Plan multi channel and paid campaigns end to end, and report on results (leads, conversion)
- Enable commercial teams with sales materials, positioning tools, and competitive framing
- Manage segment specific marketing initiatives in partnership with commercial teams
- Coordinate with the enterprise Marketing function on campaign execution and brand alignment
- Update the product website and pages, keeping content and propositions accurate
- Coordinate landing pages, lead capture journeys with the digital team
- Own customer facing T&Cs, keeping them current and compliant
Requirements
- Minimum 6–8 years of marketing experience, including at least 3–5 years in cards and/or merchant acceptance (acquiring) within financial services, payments, banking, or fintech
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Strong market research skills, including customer insights, competitive analysis, and market segmentation
- Proven experience in go to market strategy, including product launches, positioning, and messaging
- Background in product marketing and product management, ideally within financial services or payments
- Ability to work effectively with sales teams, supporting sales enablement, pipeline growth, and revenue targets
- Demonstrated ability to use data and analytics to guide decisions and measure campaign effectiveness
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage
- Experience managing cross functional projects and delivering results in a fast paced, matrixed environment
- Strong strategic thinking, stakeholder management, and presentation skills
Full Job Posting
Company Description
- American Express Saudi Arabia, established in 1999, is a leading financial services company in the Kingdom, focused on delivering advanced, innovative payment solutions for individuals and businesses.
- The company offers a wide range of Credit Cards, Charge Cards, and business payment products designed to support lifestyle, travel, and commercial needs.
- As the leader in the card business payment sector in Saudi Arabia, it helps customers manage expenses, optimize cash flow, and achieve financial flexibility.
Role Description
- Generate demand and positioning for the commercial product portfolio through external messaging, campaigns, and customer facing content that align to customer value drivers.
- The role covers commercial product marketing across the full portfolio — with a primary focus on commercial cards and merchant acceptance — working in partnership with both the commercial teams and the enterprise Marketing function.
- As the single point of accountability for marketing across the Commercial department, the Senior Manager owns the end to end marketing agenda: marketing materials and collateral, go to market and paid campaigns, the product website and digital presence, customer facing terms & conditions and applica
Key Responsibilities
- Develop market facing messaging and positioning for Corporate Cards, Business Card, CTA, vPay, and merchant acceptance.
- Translate product value drivers into clear, differentiated propositions by segment.
- Drive positioning, demand and engagement for merchant acceptance/acquiring solutions.
- Support merchant acquisition, onboarding and retention with targeted campaigns and content.
- Design and execute marketing campaigns that drive acquisition and engagement across commercial segments.
- Plan multi channel and paid campaigns end to end, and report on results (leads, conversion).
- Enable commercial teams with sales materials, positioning tools, and competitive framing.
- Manage segment specific marketing initiatives in partnership with commercial teams.
- Coordinate with the enterprise Marketing function on campaign execution and brand alignment.
- Update the product website and pages, keeping content and propositions accurate.
- Coordinate landing pages, lead capture journeys with the digital team.
- Own customer facing T&Cs, keeping them current and compliant.
Qualifications
- Minimum 6–8 years of marketing experience, including at least 3–5 years in cards and/or merchant acceptance (acquiring) within financial services, payments, banking, or fintech, and prior experience at manager level or above.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A postgraduate degree (e.g. MBA or Master's in Marketing) is preferred.
- Strong market research skills, including customer insights, competitive analysis, and market segmentation.
- Proven experience in go to market strategy, including product launches, positioning, and messaging.
- Background in product marketing and product management, ideally within financial services or payments.
- Ability to work effectively with sales teams, supporting sales enablement, pipeline growth, and revenue targets.
- Demonstrated ability to use data and analytics to guide decisions and measure campaign effectiveness.
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.
- Experience managing cross functional projects and delivering results in a fast paced, matrixed environment.
- Strong strategic thinking, stakeholder management, and presentation skills.
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