Senior Product Marketing Manager
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Key skills for this role
About the Role
Sage is seeking a Senior Product Marketing Manager for Sage Intacct to lead product marketing strategy, positioning, and go-to-market initiatives.
Key Skills for This Role
Responsibilities
- Lead the strategic direction, design and rollout of product marketing initiatives for Sage Intacct
- Define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, messaging & positioning framework, and launch strategies
- Partner with routes to revenue, pricing and go to market functions for the launch of new value propositions
- Interlock with Product Teams to align on strategic direction and positioning of products
- Maintain deep understanding of market segments, trends and competitors to identify growth opportunities
- Lead customer research and insight generation to inform roadmap and proposition development
- Create compelling value propositions and differentiated messaging, continuously testing and optimising
- Lead PMM launch strategies end to end, partnering with Product and R2R
- Own product messaging and content across sales channels, web, sales enablement and customer proof points
- Act as the category SME and spokesperson, inspiring internal teams and representing externally
Requirements
- 5+ years’ experience in product marketing, SaaS, and financial software
- Experience developing go to market strategies, creating impactful content, and collaborating across global teams
- Experience with AI tools or AI driven marketing
- Deep understanding of the accounting and financial software industry
- Strong strategic thinking and leadership skills
- Ability to drive innovation and growth in targeted market segments
Full Job Posting
Job Description
- As a Product Marketing Manager for Sage Intacct, you will lead the strategic direction, design and rollout of product marketing initiatives.
- This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products.
Key Responsibilities
- Category strategy: Partner with Product to set the 3–5 year strategy for the Sage Intacct category
- Growth strategy: Support growth plans that convert market opportunity and customer needs into revenue and share growth
- Market & competitive insight: Maintain deep understanding of market segments, trends and competitors
- Customer insight: Lead customer research and insight generation
- Commercial priorities: Work with R2R to assess local opportunities and risks
- Value proposition & messaging: Create compelling value propositions and differentiated messaging
- Launch excellence: Lead PMM launch strategies end to end
- Content & messaging: Own product messaging and content across sales channels
- Category evangelism: Act as the category SME and spokesperson
- Thought leadership: Translate market insight into thought leadership
- Analyst & PR engagement: Support analyst assessments and partner with PR
- Customer base insight: Leverage customer data to inform strategy
About You
- You’re a marketer who loves the intersection of product, strategy, and storytelling.
- You understand the financials market.
- You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight.
- You’ll bring around 5+ years’ experience in product marketing, SaaS, and financial software.
- You’re confident developing go to market strategies, creating impactful content, and collaborating across global teams.
- Experience with AI tools or AI driven marketing is a must.
Benefits
- 100% paid premiums for health, dental, and vision coverage
- RRSP contribution match (100% up to 4%)
- 35 days paid time off
- Work Away program
- 18 weeks of paid parental leave
- 5 days paid yearly to volunteer
- CAD 5,250 tuition reimbursement per calendar year
- Sage Wellness Rewards Program
- Library of on demand career development options
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