Senior Product Marketing Manager
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Key skills for this role
About the Role
Sage is seeking a Senior Product Marketing Manager for Sage Intacct to lead product marketing strategy, value proposition definition, market segmentation, and go-to-market launches.
Key Skills for This Role
Responsibilities
- Lead the strategic direction, design, and rollout of product marketing initiatives for Sage Intacct
- Define and deliver growth strategies, value proposition, market segmentation, and messaging framework
- Partner with product and revenue teams to launch new value propositions and drive adoption
- Conduct market and competitive research to identify growth opportunities
- Own product messaging and content across sales channels, web, and sales enablement
- Act as category SME and spokesperson, representing Sage externally
Requirements
- 5+ years of experience in product marketing, SaaS, and financial software
- Experience with AI tools or AI driven marketing
- Strong understanding of the accounting and financial software industry
- Ability to develop go to market strategies and create impactful content
- Experience collaborating across global teams
Full Job Posting
Job Description
- Sage is a collaborative, forward thinking company focused on innovation, inclusion, and empowerment.
- As a Product Marketing Manager for Sage Intacct, you will lead product marketing strategy and initiatives.
- This role is hybrid, based 3 days a week in the Vancouver office.
Key Responsibilities
- Category strategy: Partner with Product to set the 3–5 year strategy for Sage Intacct.
- Growth strategy: Support growth plans converting market opportunity into revenue.
- Market & competitive insight: Maintain deep understanding of market segments and competitors.
- Customer insight: Lead customer research to inform roadmap and proposition development.
- Commercial priorities: Work with R2R to assess local opportunities and risks.
- Value proposition & messaging: Create compelling value propositions and differentiated messaging.
- Launch excellence: Lead PMM launch strategies end to end.
- Content & messaging: Own product messaging across sales channels, web, and sales enablement.
- Category evangelism: Act as category SME and spokesperson.
- Thought leadership: Translate market insight into thought leadership content.
- Analyst & PR engagement: Support analyst assessments and PR activity.
- Customer base insight: Leverage customer data to inform strategy.
About You
- 5+ years of experience in product marketing, SaaS, and financial software.
- Experience with AI tools or AI driven marketing.
- Confidence in developing go to market strategies and creating impactful content.
- Ability to collaborate across global teams.
- Curious, innovative mindset.
Benefits
- 100% paid premiums for health, dental, and vision coverage.
- RRSP contribution match (100% up to 4%).
- 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days).
- Work Away: opportunity to work & play for 10 weeks in a country of your choice.
- 18 weeks of paid parental leave.
- 5 days paid yearly to volunteer.
- CAD 5,250 tuition reimbursement per calendar year.
- Sage Wellness Rewards Program (annual fitness reimbursement).
- Library of on demand career development options.
Compensation
- Target base salary range for new hires is CAD 115,000 to CAD 165,000.
- Bonus plan (20%) based on company and individual performance.
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