Senior Product Marketing Manager - Cybersecurity

Monitor cybersecurity market trends, customer needs, emerging technologies, and changes in the competitive landscape.

Conduct detailed competitive analysis covering product capabilities, positioning, pricing, strengths, weaknesses, and go-to-market strategies.

Develop and maintain competitive battlecards, comparison guides, objection-handling materials, and win/loss insights.

Equip Sales and other customer-facing teams to clearly articulate our competitive advantages.

Share actionable market intelligence with Product, Sales, Marketing, and executive leadership.

Develop and deliver product and cybersecurity training for sales representatives, sales engineers, channel partners, and customer-facing teams.

Build sales enablement materials, including pitch decks, solution briefs, talk tracks, FAQs, playbooks, battlecards, and customer presentations.

Ensure that sales teams have a strong understanding of the product, cybersecurity domain, target buyers, use cases, and competitive differentiation.

Partner with Sales leadership to identify knowledge gaps and develop ongoing enablement programs.

Support strategic customer meetings, field events, webinars, and partner training when needed.

Develop high-impact content such as solution briefs, white papers, presentations, blogs, web copy, thought-leadership pieces, and customer-facing materials.

Create scripts, storyboards, and messaging for product videos, demonstrations, webinars, and multimedia campaigns.

Collaborate with creative, digital, communications, and demand-generation teams to turn product narratives into engaging campaigns.

Work with customers and internal teams to develop case studies, testimonials, and proof points.

Lead product launches and go-to-market programs in partnership with Product, Sales, Demand Generation, Communications, and Customer Success.

Define target audiences, buyer personas, use cases, launch plans, messaging, content requirements, and success metrics.

Support industry analysts, media briefings, events, conferences, and other market-facing activities.

Measure the effectiveness of product marketing and sales-enablement programs and recommend improvements.

Success will be measured by the candidate’s ability to:

Create clear and differentiated product positioning.

Strengthen the sales team’s product and cybersecurity knowledge.

Improve competitive readiness and objection handling.

Produce compelling content and multimedia narratives.

Execute effective product launches and go-to-market programs.

Increase market awareness, sales confidence, and customer engagement.