Senior Product Manager, Shopping Experiences
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Key skills for this role
About the Role
Affirm is hiring a Senior Product Manager to lead the Shopping Experiences roadmap for Direct to Consumer channels. You will define strategy, launch and scale checkout flows and offers, and drive growth through experimentation and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Define and own the Shopping Experiences roadmap for new growth channels
- Launch and scale checkout flows, offers in app and web, and consumer shopping preferences
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots)
- Own funnel performance end to end: track weekly acquisitions, 30 day activation, drop offs
- Collaborate cross functionally with Risk, Compliance, Marketing, and Card Foundations
- Continuously experiment and iterate to unlock new conversion levers
Requirements
- 4+ years in Product Management
- Experience shipping consumer financial or regulated products
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization
- Strong UX instincts for moment of intent surfaces
- Data chops (SQL/Amplitude level self serve)
- Excellent cross functional leadership
- Bachelor's degree in a related field or equivalent practical experience
Full Job Posting
Overview
- Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
- We’re hiring a Senior Product Manager, Shopping Experiences (Direct to Consumer) to launch and scale Affirm's DTC shopping and offers experience.
What You'll Do
- Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing
- Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web, partnering closely with Engineering and Design to deliver seamless, high conversion onboarding experiences.
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
- Own funnel performance end to end: track weekly acquisitions, 30 day activation, drop offs by step, and implement robust incrementality testing.
- Collaborate cross functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
- Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage
What We Look For
- 4+ years in Product Management; Ideally with previous background owning growth/distribution channels
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
- Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
- AI tools like Claude Code, Cursor, and others to research, analyze, visualize experiences and help develop better product vision
- Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
- Excellent cross‑functional leadership; experience leading embedded eng/design pods.
- Bachelor's degree in a related field or equivalent practical experience
Compensation
- CAN base pay range per year: CAD 153,000 213,000
- Employees new to Affirm typically come in at the start of the pay range.
- Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits.
Benefits
- Health care coverage Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP An employee stock purchase plan enabling you to buy shares of Affirm at a discount
Workplace
- Affirm is proud to be a remote first company! The majority of our roles are remote and you can work almost anywhere within the country of employment.
- Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office.
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