Senior Product Manager, Card Experience
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Key skills for this role
About the Role
Affirm is hiring a Senior Product Manager to launch and scale new acquisition channels for the Affirm Card. You will define the roadmap, design acquisition programs, and own funnel performance end-to-end.
Key Skills for This Role
Responsibilities
- Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing
- Launch and scale new acquisition surfaces, partnering with Engineering and Design to deliver high conversion onboarding experiences
- Design and execute acquisition programs (e.g., referrals, partner pilots) with measurable CAC→LTV impact
- Own funnel performance end to end: track weekly acquisitions, 30 day activation, drop offs, and implement incrementality testing
- Collaborate cross functionally with Risk, Compliance, Marketing, and Card Foundations team to ensure safe, scalable growth
- Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand cardholder base
Requirements
- 4+ years in Product Management; ideally with previous background owning growth/distribution channels
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization
- Strong UX instincts for moment of intent surfaces; ability to work across web, app, and partner integrations
- Data chops (SQL/Amplitude level self serve) and a bias for shipping, learning, and iterating quickly
- Excellent cross functional leadership; experience leading embedded eng/design pods
- Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience
Full Job Posting
Summary
- Affirm is reinventing credit to make it more honest and friendly.
- We’re hiring a Senior Product Manager, Card Acquisition (New Channels) to launch and scale new acquisition channels for the Affirm Card.
- This is a highly visible role with significant opportunity to influence strategy and drive cardholder growth.
What You’ll Do
- Define and own the Card Acquisition roadmap for new growth channels
- Launch and scale new acquisition surfaces with Engineering and Design
- Design and execute acquisition programs with measurable CAC→LTV impact
- Own funnel performance end to end with incrementality testing
- Collaborate cross functionally with Risk, Compliance, Marketing, and Card Foundations
- Continuously experiment and iterate to unlock new distribution levers
What We Look For
- 4+ years in Product Management; ideally with growth/distribution channels background
- Track record shipping consumer financial or regulated products
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization
- Strong UX instincts for moment of intent surfaces
- Data chops (SQL/Amplitude level self serve)
- Excellent cross functional leadership
- Bachelor’s or Master’s in Computer Science or related field
Pay Range
- CAN base pay range per year: CAD 153,000 CAD 213,000
- Total compensation may include equity rewards, monthly stipends, and benefits
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