Senior Product Manager, Shopping Experiences
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Key skills for this role
About the Role
Affirm is hiring a Senior Product Manager to launch and scale its DTC shopping and offers experience. You will define the roadmap for new growth channels, launch checkout flows, and own funnel performance end-to-end.
Key Skills for This Role
Responsibilities
- Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing
- Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact
- Own funnel performance end to end: track weekly acquisitions, 30 day activation, drop offs by step, and implement robust incrementality testing
- Collaborate cross functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies
- Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage
Requirements
- 4+ years in Product Management; ideally with previous background owning growth/distribution channels
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization
- Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations
- Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly
- Excellent cross‑functional leadership; experience leading embedded eng/design pods
- Bachelor's degree in a related field or equivalent practical experience
Full Job Posting
Role Overview
- We’re hiring a Senior Product Manager, Shopping Experiences (Direct to Consumer) to launch and scale Affirm's DTC shopping and offers experience.
- You’ll identify high impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale.
- You’ll play a critical role in shaping high impact consumer journeys, App and Web checkout experiences, consumer shopping preferences and Offers to customers.
What You'll Do
- Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
- Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web, partnering closely with Engineering and Design.
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
- Own funnel performance end to end: track weekly acquisitions, 30 day activation, drop offs by step, and implement robust incrementality testing.
- Collaborate cross functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
- Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage.
What We Look For
- 4+ years in Product Management; Ideally with previous background owning growth/distribution channels.
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
- Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
- AI tools like Claude Code, Cursor, and others to research, analyze, visualize experiences and help develop better product vision.
- Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
- Excellent cross‑functional leadership; experience leading embedded eng/design pods.
- Bachelor's degree in a related field or equivalent practical experience.
Pay & Benefits
- CAN base pay range per year: CAD 153,000 213,000.
- Total compensation package may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits.
- Benefits include 100% subsidized medical coverage, dental and vision for you and your dependents.
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