Senior Product Manager, Marketing Technology & Customer Engagement

Qualifications

• Basic Qualifications:
• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• Preferred Qualifications:
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams.
• Proven track record of launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact.
• Strong understanding of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms.
• Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
• Experience working with engineering, design, analytics, marketing, legal, privacy, compliance, and regional stakeholders to deliver scalable and compliant product capabilities.
• Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira.
• Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams.
• Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions.
• Demonstrated ability to evaluate and apply emerging technologies, including AI where relevant, to improve platform capabilities, operational efficiency, personalization, and business outcomes.
• Experience with customer engagement, CRM, loyalty, marketing automation, or MarTech platforms, with the ability to translate market trends and stakeholder needs into practical product enhancements.
• Familiarity with AI and other emerging MarTech trends, with the ability to assess where they can improve customer engagement, personalization, automation, or platform efficiency.
• Experience working with cross-regional teams and adapting marketing solutions for diverse markets.
• Knowledge of global data privacy regulations and their implications for marketing technology, data-driven personalization, and customer engagement.
• Information for US Applicants
• Work Hours
• Varies upon the needs of the department.
• Travel Requirements
• This position requires travel 5-10% of the time.
• Mental/Physical Requirements
• This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
• Visa is an EEO Employer